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About Us

Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality audio, video and multimedia products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang & Olufsen employs over 2.000 staff members and had a turnover of DKK 2.762 million (ca. EUR 370 million) in the 2009/2010 financial year.

Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Bang & Olufsen products are sold by over 1.000 dealers in more than 100 countries in an extensive network of retail stores. Approximately 70% of these stores are B1-stores, which exclusively sell Bang & Olufsen products. The B1 stores account for 82% of the total turnover.