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Redefinition of sound systems for cars
| Car audio competences | Automotive strategy | Added value | Contact information |
At the beginning of this millennium Bang & Olufsen defined the ambition of bringing the Bang & Olufsen sound experience into the car.
The ambition was – like any other Bang & Olufsen ambition - based on Bang & Olufsen’s vision: ‘Courage to constantly questioning the ordinary in search for surprising and lasting experiences’.
Our starting point was that despite the fact that most car passengers use hours on the road listening to their favourite music, the quality and performance of available car audio systems had not at all followed the rapid development of the quality and performance of the car itself.
With the launch of the first Bang & Olufsen sound system for a car, the Audi top-of-the line A8 in 2005, Bang & Olufsen redefined the segment for car-audio, by increasing the joy of ownership and use of the sound system.