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Bang & Olufsen goes to the museum

Bang & Olufsen opens innovative, multi-media museum to tell the fascinating story behind one of the world's leading brands.

On 25 May, the all-new Bang & Olufsen Museum will open its doors to the public for the first time. Located in the Danish town of Struer, which has been home to the Danish provider of high-end home theatres and multi-room video and music systems for more than eight decades, the museum will tell the story of Bang & Olufsen from humble beginnings in the 1920s to world leading brand in the 21st century. "We are proud to announce the opening of the Bang & Olufsen Museum right here where everything started more than 80 years ago," says Bang & Olufsen Vice-President Peter Thostrup. "Just like the company, the museum will be firmly rooted in the local community and its history, but at the same time have a strong international outlook," he adds.

Exhibitions will be continually evolving through the use of multi-media and interactive technologies, putting the company history into perspective by recreating historical periods; from the first technological achievements in the 1920s to the beginning of the media revolution in the 1950s and right up to the present-day convergence of media. Highlighting an amazing range of historical products and large parts of the current product portfolio, the museum will also feature wall and screen projections of archive footage as well as a host of historical collectables and memorabilia like pamphlets, posters, brochures, catalogues, pictures and films.

"We will aim to make all exhibitions as flexible and experiential as possible, and hope that in time some of the rotating exhibitions can be lent out to museums both in Denmark and outside the borders of the country," says Museum Director Torben Holm.

It cost more than EUR 5 million to build the Bang & Olufsen Museum, half of which was donated to the museum by the fund of Bang & Olufsen co-founder Peter Bang and his wife Kirsten Bang.