AUDI

Two sound systems - one philosophy

PARTNERS IN EMOTION

Audi and Bang & Olufsen are partners in technology. And in much more. Sharing a never failing focus on technological innovations, pioneering and emotional design – whether it be in your car or in your living room.
This partnership has led to the development of one of the most sophisticated car sound systems in the world.

The Bang & Olufsen Advanced Sound System

What is it that makes a Bang & Olufsen Advanced Sound System for Audi so special ?

Two sound systems - One Philosophy

The Bang & Olufsen Advanced Sound System

Unparalleled sound quality

The Bang & Olufsen Sound System

Power meets performance

  • Bang & Olufsen Advanced Sound System
  • Bang & Olufsen Sound System

In Audi A6/A7/A8/Q7

In Audi A3/A4/A5/Q5/R8

The Bang & Olufsen Advanced Sound System takes the state of the art Bang & Olufsen Sound System a step further. The customized speakers and the proprietary Bang & Olufsen technologies – Acoustic Lens Technology and the unique ICEpower technology – make it the best acoustic experience ever created for the car.

- Active loudspeaker technology
- Up to 19 high-performance loudspeakers
- Two moving tweeters on the dashboard (Acoustic Lens Technology)
- Sealed loudspeaker boxes
- Fully aluminum loudspeaker cover
- ICEpower amplifier
- Up to 1400 Watt of amplification power
- Advanced Vehicle Noise Compensation
- 5.1 Surround Sound technology (in connection with MMI Navigation Plus)
- Dedicated sound tuning

With the Bang & Olufsen Sound System you get to bring the complete Bang & Olufsen experience with you on the road. Up to 14 speakers deliver surround sound playback resembling the sensation of a concert hall, while an integrated microphone constantly monitors changes in background noise adjusting the sound to ensure perfect playback.

- Up to 705 Watt of amplifier power
- Up to 14 loudspeakers
- GALA plus - Dynamic sound adjustment based on microphone measurements and driving speed
- Aluminum applications at loudspeaker grills
- 5.1 Surround Sound technology (in connection with MMI Navigation Plus)
- Dedicated sound tuning



Advanced Sound System -
Second Generation

The second generation of Bang & Olufsen’s Advanced Sound System has lead to an organic fusion of state-of-the-art automotive technology and superior audio innovation.

An evolution in design

The new Bang & Olufsen Advanced Sound System is designed to integrate seamlessly with the clean, elegant interior of your Audi premium vehicle. To ensure such seamless design integration Bang & Olufsen designers were involved from the very beginning of the car’s development.

 

From the acoustic lenses that emerge from the dashboard in line with the wind shield to the aluminium, organically shaped loudspeaker grilles, no detail has been left to chance. The superb craftsmanship is evident in every aluminium surface, which has been polished and anodised to a discrete, custom platinum finish.

The attention to detail is never more obvious than in the process used to polish the aluminium surfaces.

Listen closely

The elegant, refined interior of your Audi has been seamlessly appointed with up to 19 loudspeakers that merge organically with the design. Unwilling to compromise on efficiency and power, our expert sound engineers equipped the woofers and subwoofer with an ICEpower amplifier, thus producing up to 1,400 watt for an outstanding sound experience.

Sound has been further optimised for each seat making your Audi the favourite place to listen to music. All of these improvements add nearly no additional weight to your new Audi, compared to the first generation system.

Engineered for every situation

Whether you are cruising along a country road, flying down the motorway at 200 km/h or standing still, the Bang & Olufsen Advanced Sound System will provide you with the perfect sound experience.

Bang & Olufsen’s sound engineers spent more than 400 hours fine tuning and perfecting the sound for you and your passengers in nearly every condition. The process was conducted not only using state-of-the-art tuning equipment, but also the highly trained ears of our gifted sound engineers.

Privacy on the road

Selected loudspeakers in the Bang & Olufsen Advanced Sound System are enclosed within their own sturdy, sealed cabinets, which means that they are not actually part of the car's frame, thus significantly minimising chassis vibration and external noise.

This means that you can turn the volume up to enjoy your favourite piece of music or take a confidential phone call without being overheard by someone on the outside.

Cinema on wheels

Enjoy true cinematic experiences while driving in the comfort of your new Audi with Movie Mode, a new surround sound setting for movies. Utilizing all channels, Movie Mode fits the sound to the action on the screen so passengers experience the movie the way it was meant to be enjoyed – in full surround sound.

In addition to Movie Mode, the second generation Bang & Olufsen Advanced Sound System has three additional unique sound settings so you can customise your listening experience according to where you and your passengers are sitting. The organic design, attention to the smallest detail and superb engineering are all clear indications that the second generation Bang & Olufsen Advanced Sound System truly follows the Bang & Olufsen tradition.

 

Music to your eyes

We invite you to experience the stunning details of the Bang & Olufsen in-car sound systems collected in an image- and video gallery
  • THE BANG & OLUFSEN ADVANCED SOUND SYSTEM
    THE BANG & OLUFSEN ADVANCED SOUND SYSTEM
  • A8 - ACOUSTIC LENS TECHNOLOGY
    A8 - ACOUSTIC LENS TECHNOLOGY
  • A6 - ACOUSTIC LENS TECHNOLOGY
    A6 - ACOUSTIC LENS TECHNOLOGY
  • A7 - LISTEN CLOSELY
    A7 - LISTEN CLOSELY
  • A4 - ENGINEERED FOR EVERY SITUATION
    A4 - ENGINEERED FOR EVERY SITUATION
  • A3 - CLASS ACT
    A3 - CLASS ACT

On everyone's lips - and in everyone's heart

Follow the world news about the two brand partners Bang & Olufsen and Audi

05. March 2014

Geneva Motor Show | New Audi TT with Bang & Olufsen Sound System unveiled at Geneva Motor Show
Read the press release


23. January 2014

Germany | auto motor und sport: Bang & Olufsen Advanced Sound System in Audi RS7 rated best in class
Read the article


17. January 2014

Germany | audio.de: Bang & Olufsen Sound System in Audi S3
Read the article


8. February 2013

Netherlands | Audi Netherlands: Bang & Olufsen Sound System in Audi A3 Sportback
Watch video


14. January 2013

Middle East | t3me: Bang & Olufsen, Audi and Fraunhofer Institute present the 3D Sound at CES
Read the article


11. January 2013

Germany | What Hi-Fi?: Bang & Olufsen, Audi and Fraunhofer Institute present the 3D Sound at CES
Read the article


9. January 2013

US | Audi of America: Audi 3D-Sound with Bang & Olufsen at CES
Watch video


10. December 2012

World | automedia: Bang & Olufsen Sound System in Audi A5
Read the article