Tue Mantoni, CEO Bang & Olufsen
"Our global retail network is one of the most crucial elements of our success. Our partners are skilled professionals who exhibit a passion, pride and commitment to Bang & Olufsen that is unmatched in the world of retail. We love bringing new products to market and we know how important it is for a retailer always to have a strong portfolio of unique products to offer existing and new customers. We continuously strengthen our existing product portfolio while working to ensure we meet the demands of the next generation of customers by bringing breakthrough innovation to market.
To complement our Bang & Olufsen product line-up, and to further push boundaries and stay ahead in technology and design, we offer a range of B&O PLAY products aimed at the digital generation of consumers. Since the launch of B&O PLAY in January 2012, we have seen that 75% of B&O PLAY customers are new to the Bang & Olufsen family. The combination of B&O PLAY and Bang & Olufsen creates a solid foundation for future growth for all our retailers and for Bang & Olufsen.
We are entering one of the most exciting periods in the company’s long and distinguished history, with dynamic innovations and fresh opportunities emerging in the new digital age. Bang & Olufsen is playing an important role in the new audio-visual era and I very much hope you will join us for the next rewarding phase as we continue to grow the magic.”