In line with its growth ambitions, Bang & Olufsen has a focussed and targeted approach to supporting its network of Retail Partners.

A team of specialist consultants is available to offer expert help on business advice and analysis, staff coaching and development, marketing, and general/technical sales support. Retail Partners can call on this experienced support team at any time to help with their day-to-day running of the business as well as taking advantage of national marketing programmes designed to drive footfall and increase profitability. The support team comprises:

Retail Consultant

Available to offer partners assistance with business analysis, business development and structure planning, advise on product mix and measures to increase turnover, identify opportunities, highlight business weaknesses and offer solutions.

Marketing consultant

Ensures that partners take full advantage of the global marketing plan and that the local marketing strategy dovetails seamlessly with the international programme. The consultant can also assist with CRM activities, customer events, PR opportunities, media advertising and the general 12-month rolling marketing plan.

Sales support

Offers one-to-one sales coaching using the Bang & Olufsen sales management system, which is in daily use by all sales staff. Reviews the performance of individual sales teams and their current sales pipelines, as well as supporting the store and its staff with individual product training, sales coaching, pipeline management, quotation proposals, and any other assistance required to help the business and individuals to secure more sales.

Technical consultant

On-hand to offer advice and assistance on sales projects where additional expertise with technical issues is required. uses cookies to give you the best possible experience on our site and for marketing purposes.
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