Ideal and Values

Our Ideal

At Bang & Olufsen we act from our Ideal. Our Ideal expresses our reason for being and is the guiding principle for our actions:

"Bang & Olufsen exists to move you with enduring magical experiences"

Our values

Our Ideal is based on the values inherent in Bang & Olufsen. It is through living the values that we fulfill the promise of our Ideal.


We bring passion to everything we do. Our passion is what creates the magic our customers experience whenever they interact with Bang & Olufsen.


We are proud of creating experiences that break barriers and set new standards of performance. By taking pride in everything we do, we ensure that we continue to bring our customers magical experiences.


We are persistent in our dedication to excellence and our commitment to build a healthy and sustainable business. We do this by leveraging focus and resolve to turn our raw ambition into truly magical experiences for our customers. uses cookies to give you the best possible experience on our site and for marketing purposes.
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