Automotive

Bang & Olufsen Automotive offer high-end car manufacturers the following services.


Redefinition of sound systems for cars

At the beginning of this millennium Bang & Olufsen defined the ambition of bringing the Bang & Olufsen sound experience into the car.

The ambition was – like any other Bang & Olufsen ambition - based on Bang & Olufsen’s vision: ‘Courage to constantly questioning the ordinary in search for surprising and lasting experiences’.

Our starting point was that despite the fact that most car passengers use hours on the road listening to their favourite music, the quality and performance of available car audio systems had not at all followed the rapid development of the quality and performance of the car itself.

With the launch of the first Bang & Olufsen sound system for a car, the Audi top-of-the line A8 in 2005, Bang & Olufsen redefined the segment for car-audio, by increasing the joy of ownership and use of the sound system.

Increased joy for the passengers

The first impression of a car is the one you get from watching the car from the outside. The same is true for our sound systems. Elegant details in the parcel shelf, instrument panel and doors are visible from the outside and underline the performance that could be expected from the sound system.

These expectations are met when the music is turned on, amplified by powerful, multichannel amplifiers and reproduced by numerous loudspeaker units integrated into the car. The sound has been made perfect for the passengers by Bang & Olufsens’ ‘tonmeisters’ who during the development phase have spent months in the car adjusting each and every speaker in the car to give a music reproduction as close as possible to the artists’ intention, with virtually no colouring or distortion. Different options for settings ensure that no matter the number of passengers in the car, the music stage is in front of each passenger – just like in a real concert.

Car audio competences

Bang & Olufsen’s ability to redefine car audio is based on decades of research and development in acoustics, which has given Bang & Olufsen a position as one of the leading manufacturers of loudspeakers in the world. The development of breakthrough products like BeoLab 8000 (one of the first loudspeaker in the world that had built-in amplifiers and a design that thrills most people) and BeoLab 5 (one of the world’s best and most advanced speakers) has given Bang & Olufsen a unique competence in acoustics.

Currently more than 100 engineers at Bang & Olufsen work within the field of acoustics, and Bang & Olufsen holds numerous patents and is a very active player and contributor in international societies for acoustic technologies and perception. Most of our acoustic technologies are highly relevant for the use in cars.
Modern cars are packed with equipment and components that fight for space and should not add unnecessary weight to the car. In this context Bang & Olufsen’s tradition for making compact speakers and our highly efficient and compact amplifier technology, ICEpower, comes handy in place. The extremely low power consumption of ICEpower is also welcomed in car manufacturer’s efforts to reduce fuel-consumption.

The Acoustic Lens Technology (ALT), another patented Bang & Olufsen technology, is the genius solution to the challenge, that in a car nobody sits in the middle between left and right speakers (the ‘sweet spot’): The ALT elegantly ensures that timbre is correct whether you sit left or right.

Advanced Digital Signal Processing is used to compensate for the fact that in cars neither the speakers or the listeners are placed in optimum positions. Bang & Olufsen’s patented algorithms (under the trademark TrueImageTM, and making defined delays and equalising for each and every speaker) make sure that nevertheless the sound is distributed for perfect sound joy.

All these – and other Bang & Olufsen technologies – are combined and ‘soundtuned’ by Bang & Olufsen’s skilled ‘tonmeisters’ (the ‘chefs’ of sounddesign) to meet the expectations that are set by the visual appearance of our sound systems: Elegant design of the sound system, seamlessly integrated into the car and realised by the finest craftsmanship of exclusive materials make your eyes equally satisfied as your ears.

Automotive strategy

Our strategy is to work with selected, high-end car manufacturers, who share the same passion for design, performance, craftsmanship and humanization as Bang & Olufsen does. This strategy opens up for cooperation not only on design, development and production, but also in the field of PR, marketing and sales, giving optimum value for both parties, and – not least – for the people who buy, own and use our joint products.

Added value

Car manufacturers who decide to offer their customers a Bang & Olufsen sound system obtain several advantages. By offering the best possible audio solution they enhance the buyers’ overall perception of the car which supports the car-brand’s position in the high end. Furthermore, a higher price point is made possible for the audio option, since Bang & Olufsen offers added value in performance and design. Finally, the cooperation with Bang & Olufsen opens up for numerous PR, marketing and event opportunities that help attract and retain customers.

All Bang & Olufsen car audio systems are created to fit perfect Bang & Olufsen’s unique expression into the actual car’s design language. This means that our solutions are highly differentiated from car brand to car brand, based on the unique Bang & Olufsen platforms, technologies and skills. 

  • Design and development of high performance car audio systems
  • In house production of car audio components, such as aluminium parts, moving mechanics parts etc.
  • Production and sourcing of all parts in the audio system: DSP- and power amplifiers, speakers and boxes, aluminium and plastic decoration parts
  • Tier 1 responsibility
  • PR, marketing, training and sales support at HQ-level as well as at national level
  • Certified processes: Bang & Olufsen is certified according to TS 16 949