A day in the life of a Retail Partner


Bang & Olufsen is first and foremost a people business, an enterprise that depends and flourishes on building relationships. The store is the initial focal point for this interaction, specifically designed to offer an unparalleled sound, vision and design experience which has that "wow" factor.

At Bang & Olufsen the aim is to instantly surprise, delight and excite customers each day by demonstrating the magic of all our audio and video systems, loudspeakers and telecoms products. Our stores are alluring, engaging and just the starting point for an unrivalled customer journey that must always mirror the unique style and qualities of our products.

Network to succeed

But, while the store is the hub for each business and offers the opportunity to intrigue and demonstrate the many qualities of our products, we recognise that, for some customers, it is not always the perfect environment in which to secure a sale. Success, therefore depends on extending your customer-facing activities beyond the showroom, typically with our well-proven and popular home demonstration service. You should also be effective at networking with businesses and local bodies, developing relationships with hotels, architects and quality home builders. Daily activities will also involve developing links with the media, planning events within the local community and seeking out possible promotional opportunities with enterprises that have a synergy with the Bang & Olufsen brand.

The potential is only as large as your imagination and success governed by your determination to seek out opportunities with new and existing customers.


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