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Bang & Olufsen puts you in remote control

Rule #1: No gadgets: Too many products focus more on features than on function even though most of these features are only desired by a tiny minority of the users. To Bang & Olufsen, the important thing is not to out-wow the competition, but to steer clear of the technology of confusion.

The remote control is the perfect example of how complicated things have gotten within the consumer electronics industry.

Most people probably have well over one hundred – more or less indecipherable - buttons on the remotes that they use every day for their TV, DVD, set-top box, stereo and so on. All they want to do is watch a movie or listen to some music, but sometimes it feels like you need a PhD to put it on.

 

For your home only
As a result, Beo5, the new Bang & Olufsen remote control, comes without any features from the factory, but is customised professionally before reaching the customer's home. Our unique distribution network has been thoroughly trained and educated in how to configure Beo5 individually to give each customer complete control of the set-up at home. No more, no less. It sounds simple, and it is. Beo5 masters even the most complex, multi-room setups, and when new digital receivers or disc players come on the market, Beo5 can be reconfigured quickly and easily. So no matter what the future brings, one remote control is all you need. 

Cruising with Bang & Olufsen
It is like when you are in your car: a modern car is an extremely complex piece of technology, but you do not want to have controls to determine the rolling speed of each wheel or any other redundant features. All you want is a seamless driving experience which you can easily control and enjoy, and that is what we offer you in the world of sound and vision.

Bang & Olufsen offers our customers intelligent and customized solutions that enable them to simply lean back and let the technology do all the work On the inside, the new Beo5 remote control is extremely complicated, but using it is as simple as cruising down the street. We see this translation of technology as our most important mission.

Say no to
no good technology
Consequently, we have invested more time and effort in the research and development of intuitive operation principles and integration than any other consumer electronics company. We work with university researchers and doctoral students in psychology to test and develop intuitive user interaction models, and have even worked with institutions as high-profile as NASA to fully understand the interaction between man and machine.

Our goal is to make the operation of all our products as simple and intuitive as possible. The world around us is complicated, and there are no signs that it will become less complicated over time. New products, new concepts, new technologies all come to nothing if the customer finds it difficult or even impossible to access them. So, to keep things as simple and easily accessible as possible is essential to us and our users. In other words, every detail of Bang & Olufsen products like Beo5 has been designed, engineered and researched to perfection. It is our credo that people should not be forced to adapt to technology. Technology should be adapted to them. We will always choose excellence over novelty, and prefer being the best at optimising technology for human use to being the first to use it.