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Picture

In an ideal world, a television would offer the same excellent picture, no matter where in a room you view it from. Ideally, it should also adapt its picture according to the changing light conditions in the room. And, of course, a brand- new DVD movie does not need the same picture-enhancement treatment you have to perform on a beloved, but worn-out videotape.

In daily life, we give little considerations to that fact that a well- designed television ought to be truly adaptive.

Yet, being adaptive is the founding concept behind all our work - it ensures any Bang & Olufsen picture experience is optimised, all of the time. You do not need think about why or how. A Bang & Olufsen TV does it for you.