Bang & Olufsen Tom indkøbsvogn

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Beoplay E6 Motion og Beoplay E8 Motion øretelefoner

Bag kulisserne

  • DESIGN
  • MENNESKER

Hos Bang & Olufsen vil vi mere end blot at sælge et produkt. Vi vil gerne dele historien bag produktet – lige fra de materialer og det håndværk, der er involveret i fremstillingsprocessen, til den måde vi udvikler og skaber et unikt billede af alt, hvad vi producerer. Dette er historien bag Beoplay E6 Motion og Beoplay E8 Motion kampagnen.

Beoplay E8 Motion

Grafit
350 $
Beoplay E8 - Motion graphite case and earphones
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  • Grafit
  • Hvid

Beoplay E8 Motion

Grafit

Trådløse in-ear-høretelefoner, der er designet til at hjælpe dig med at få mest muligt ud af en energisk og fysisk livsstil.

350 $

Baggrund

Alle Bang & Olufsen produkter har en historie at fortælle. For Beoplay E6 Motion og Beoplay E8 Motion handler historien om at finde balance og rytme i en verden, der synes at udvikle sig hurtigere fra dag til dag. Begge produkter er essensen af en aktiv, dynamisk og elegant livsstil. Kampagnens form og udtryk tager udgangspunkt i denne historie.

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Design

The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.

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Beoplay E6 Motion

Grafit
300 $
beoplay-e6-motion-graphite
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  • Grafit
  • Hvid

Beoplay E6 Motion

Grafit

Lightweight, in-ear wireless earphones designed for a dynamic and active lifestyle. With a range of ear tips and fins to choose from, E6 Motion are fully customizable.

300 $

Execution

The creative interaction between the models is a critical element in the execution of the campaign. This movement captures the perfect rhythm and balance offered by the music they are listening to. Powering their every move, E6 Motion and E8 Motion become an integral part of their active and physical lifestyles.

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Delivery

The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.

E6 and E8 Motion earphones
Power the motion