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Magnifying the sound of Monaco  Bang & Olufsen and AS Monaco

Bang & Olufsen is delighted to announce a new partnership as the Premium Partner of AS Monaco to celebrate our shared vision to bring the lifestyle, the sound of the crowd and the sound of excitement to audiences everywhere through immersive experiences both on and off the pitch.

Bang & Olufsen and AS Monaco jersey

The jersey

The fully integrated partnership includes Bang & Olufsen’s logo featuring on the back of the shirts worn by the AS Monaco first football team, the legendary diagonal pattern of which were first designed by Princess Grace of Monaco in the 1960’s

The stadium experience

Bang & Olufsen will also collaborate with AS Monaco on stadium and pitch side branding, content creation, as well as a best-in-class hospitality program to enjoy music moments and one-of-a-kind multi-sensory experiences. This partnership with AS Monaco will raise awareness and provide a platform to bring the "Sound of Monaco" to life through the team’s global fan base and international crowds visiting the area.

"We are pleased that Bang & Olufsen is joining the family of AS Monaco partners. Through its excellence and sense of innovation, Bang & Olufsen has never stopped reinventing codes since its creation in 1925. We are perfectly in tune with this quest for performance and the desire to push the boundaries of audio technology. We are looking forward to this collaboration, which we are convinced will be a great success for both of us!"

Thibaut Chatelard

AS Monaco Chief Marketing and Revenue Officer