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Bang & Olufsen and Genesis Magma Racing

Bringing “The sound of endurance” to life

Genesis Magma Racing car racing on the track
Where performance meets beautiful sound

Bang & Olufsen is the Official Sound Partner for Genesis Magma Racing in the FIA World Endurance Championship (WEC).

A black Genesis Magma racing car dramatically lit against a dark background, highlighting its aerodynamic silhouette and glossy bodywork

Bringing together two brands driven by design, craftsmanship, and innovation, the partnership reflects a shared ambition to create experiences that combine emotion, precision, and performance both on and off the track.

  • Genesis Magma Racing driver wearing Bang & Olufsen Beoplay H100 over-ear headphones in the Hourglass Sand colorway
  • A Bang & Olufsen Beosound A9 in Black Anthracite revealed behind the Genesis Magma Racing car, pairing iconic speaker design with motorsport precision.
  • A Genesis Magma Racing driver relaxing with a coffee alongside the Bang & Olufsen Beosound A5 in Spaced Aluminium
  • A Genesis Magma Racing driver wearing Beo Grace earbuds, using the NearTap function by tapping the skin in front of his ear to adjust the volume
  • A Bang & Olufsen Beosound A9 in Black Anthracite positioned in front of the black Genesis Magma Racing car

A shared philosophy of design and innovation

For a century, Bang & Olufsen has redefined the art of sound through a unique combination of acoustic innovation and meticulous craftsmanship. Sculptural aesthetics and precise engineering come together in every product, delivering immersive listening experiences designed to be both seen and heard.

This philosophy closely aligns with Genesis’ own “Athletic Elegance” design language, a balance of dynamic performance and refined simplicity that defines the Genesis Magma Racing identity.

The same approach extends to the design of the GMR-001 Hypercar for the FIA WEC season. Shaped by the demands of endurance racing, the car’s flowing aerodynamic lines and purposeful detailing express both performance and luxury in equal measure.

A close-up of the Bang & Olufsen Beosound 2 in Aluminium placed on the Genesis Magma Racing car

Sound has always been central to motorsport, from the distinctive character of the cars to the intensity of pit stops and team communication. This partnership brings fans and guests closer to those moments with Bang & Olufsen.

A Genesis Magma Racing driver lost in the music, eyes closed and wearing the Bang & Olufsen Beoplay H100 headphones

Bringing sound into the paddock

Throughout the FIA WEC season, Bang & Olufsen branding will feature on the Genesis Magma Racing GMR-001 Hypercars, as well as the team’s driver and staff apparel.

Beyond the track, Bang & Olufsen’s signature sound experiences will become part of the Genesis Magma Racing environment, from the team’s workshops and pit garages to its hospitality spaces throughout the season.

Beoplay H100 will play a central role in the garage tour experience for VIP guests. Connected directly to the team’s radio communications, the headphones offer guests an immersive way to experience the intensity, focus, and coordination behind every moment on track.

Featured products

Genesis Magma Racing driver wearing Bang & Olufsen Beoplay H100 over-ear headphones in the Hourglass Sand colorway
Product picture of the Beoplay H100 Hourglass Sand variation

Beoplay H100

$2,600
B&O 100 years emblem

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