Bang & Olufsen Factory Tour
Welcome to Struer
Step into our world
For a century, Bang & Olufsen has been welcomed into homes across the world. Our speakers play the soundtrack to endless mornings, our televisions frame evenings, our craft has become a natural part of time spent together. Now, it’s our turn to welcome you into our home – in Struer.
From Denmark, with love
Struer is a small town situated on the rugged coast of Western Denmark. It’s where our story began in 1925 – and where it continues to unfold today. A place where sound meets silence, where nature and craft exist in harmony, where curves of aluminium and planes of wood find their beginnings. It’s both our birthplace and our home – a place that holds the same spirit of innovation that first ignited Bang & Olufsen. To step into Struer is to step inside our story.
The Bang & Olufsen Factory Tour offers an exclusive look into our headquarters, an encounter with our design philosophy, and an opportunity to hear the stories behind our icons. A rare glimpse into our sound, design, and craft.
The art of aluminium
In Factory 5, where aluminium meets the human hand, craftsmanship takes on a rhythm of its own. Here, metal is anodised to perfection, surfaces are engraved with microscopic precision, and every curve and texture is finished with care. This is where art and engineering harmonise.
Come home to beautiful sound
In our BeoHome, you’ll see how Bang & Olufsen transforms not just rooms but living spaces – weaving sound and design seamlessly into everyday environments.
Celebrating sound
You’ll experience the power of sound within our dedicated listening facilities, where silence, resonance, and emotion set the tone. Creativity becomes personal with Atelier: discover bespoke editions, rare collaborations, and timeless design expressions that celebrate individuality and artistry.
The heartbeat of Bang & Olufsen
Throughout your Bang & Olufsen Factory Tour you’ll be immersed in our craft, in our culture, and in the humble beauty of Struer itself. From refined Nordic dining to meaningful conversation, every moment is designed to feel personal, thoughtful, and unforgettable.
Available to book as a standard two-night stay (or as a one-night stay, depending on flight connections), our Bang & Olufsen Factory Tour is your chance to see, hear and feel what sets us apart from the rest. When you step into Struer, you won’t just discover where we create. You’ll discover why.
For a bespoke visit, including tailored experiences or local leisure activities, please reach out to us – we would be happy to try and facilitate your requests.
Inside the Bang & Olufsen Factory Tour experience
Throughout your Bang & Olufsen Factory Tour, moments will unfold slowly – a conversation over coffee about timelessness, reflections from the day shared over dinner.
Whether you choose the standard Bang & Olufsen Factory Tour, or a bespoke Bang & Olufsen Factory Tour, this is a rare opportunity to step inside our world.
Join the House of Bang & Olufsen
Be the first to enjoy new and limited products, exclusive events, special offers and much more.