BECOME A RETAILER
At Bang & Olufsen, we’re looking for people who share our passion
As one of the world’s most iconic audio-visual brands, Bang & Olufsen has been leading the way in design, technology, and innovation for more than 90 years.Today, we’re searching for retail partners who share our passion. We have excellent opportunities across the globe, and we’re dedicated to making each store a success.
Build your business on our brand
A BRAND DRIVEN BY PASSION
Peter Bang and Svend Olufsen began a modest production of radios in 1925. Working in the attic of the Olufsen manor house in northwest Denmark, their dream was to create a brand built on innovation, quality, design, and performance.
More than 90 years later, our products are still at the heart of our brand. But our continued success is due to our independent network of retail partners—those who share our passion at more than 700 stores worldwide.
YOUR OPPORTUNITY FOR SUCCESS
We believe our products demand an unparalleled customer experience. To stand out in the crowded retail landscape, we look for retail partners who share our dedication to both the product and the customer.
Here are some of the benefits of opening a Bang & Olufsen store:
- Repeat customers exceed 50% every year
- Return on investment in as little as 2 years
- A rewarding career both financially and personally
- Ongoing support from a global brand
Your opportunity awaits
Bang & Olufsen RETAIL MODEL & OPTIONS
Bang & Olufsen Brand Stores
Ideal for major cities and key retail destinations, the Bang & Olufsen Brand stores offer the full product portfolio. And with our new Sensory store concept, customers can immerse themselves in the full brand experience.
Initial investment: €225,000 to €375,000
Expected return: 3-5 years
Shop-in-Shops are best suited to locations within retail spaces with complementary product offerings, such as kitchen or furniture showrooms, or within larger format AV stores selling a broad range of audio and visual products.
Initial investment: €50,000 to €80,000
Expected return: 2-3 years
GET HELP EVERY STEP OF THE WAY
TAP INTO OUR GLOBAL RESOURCES
As a certified retailer, you’ll become part of the exclusive, selective distribution channel for Bang & Olufsen products and have access to B&O PLAY products by Bang & Olufsen, our line of contemporary headphones, speakers, and music systems.
You’ll also have the support of a leading global brand. As a retail partner, you’ll receive:
Access to excellent retail locations within the United States, Europe and across the rest of the World
- Initial store layout drawings by Bang & Olufsen store design team
- Comprehensive start-up support
- Launch and on-going marketing support
- Guidance from our retail support team and direction from the Heads of Sales
- In-store and window merchandising materials
- Access to our comprehensive sales and marketing management systems
RECEIVE TRAINING AND SUPPORT
You’ll be assigned an Area Retail Manager to offer professional support on business advice and analysis, staff coaching and development, marketing, and general sales support. The Global Support Team in Denmark also provides technical, sales, and account support.
As a retail partner, you can call on these support teams any time. We’re here to help with everything from day-to-day business inquiries to national marketing campaigns.
Hear what our retail partners are saying
“I decided to work solely with Bang & Olufsen in 1989, choosing the brand over other premium audio-visual manufacturers...The decision to concentrate on Bang & Olufsen was the right one, the strength of the brand allowing us to quickly grow the business to include another four retail stores, contributing significantly to our longevity.”
– Paul Blake, runs five stores in the UK
“The trick is in having the right staff who can make a sale even bigger simply because they’re good at what they do. The interesting part about giving exceptional service that exceeds expectations is that none of our competitors can afford to deliver service on this level. We have the market to ourselves because others can’t afford to walk the extra mile.”
– Heino Østergaard, former manager and current owner in Denmark
Be part of the Bang & Olufsen family—like no one else
Could You Be Our Next Retail Partner?
We’re looking for entrepreneurs who are confident in running a successful business and passionate about the Bang & Olufsen brand.
Specifically, we’re searching for individuals, partnerships, couples, and businesses who are:
- Honest and committed to success
- Experienced with strong regional and local marketing knowledge
- Outgoing with the ability to network within the local business community
- Ambitious with the desire to run multiple stores
Thank you for your interest.
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