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Immersive experiences for Formula 1 fans

Bang & Olufsen x Scuderia Ferrari HP

After sharing an exciting Formula 1 season, we are proud to announce the renewal of the partnership with Scuderia Ferrari HP.

We will again be featured on Scuderia Ferrari HP’s F1 car with prominent logo placement, and our two brands will continue to work closely to build immersive sound experiences trackside and in Bang & Olufsen stores worldwide. Two icons redefining the speed of sound in a partnership that embodies the best of both brands.

Our partnership with Scuderia Ferrari HP goes beyond the partnership with the racing division, and we will continue to collaborate to entice clients with the launch of new and exciting special edition products.

Charles Leclerc wearing Beoplay EX Ferrari edition

See the race. Hear the race. Feel the race.

  • Ferrari pitstop during a F1 Grand Prix
  • Ferrari backplate with B&O logo
Carlos Sainz wearing Beoplay H95 Ferrari Edition headphones

“With an excellent partner like Bang & Olufsen, we can continue to offer our guests at the Grands Prix a first-rate immersive experience. Like us, Bang & Olufsen believes in constant technological research, a passion for beautiful things and a continuous drive to innovate. I am confident that, in the coming years, we will make the most of the renewal of our partnership by creating opportunities that will benefit both companies.” 

Lorenzo Giorgetti

Scuderia Ferrari HP - Chief Revenue Officer

Backplate at Ferrari pitstop

Fuel Magical Moments

CEO of Bang & Olufsen, Kristian Teär, is excited about what the 2024 season will bring:

“We have been delighted with our partnership so far and hope to elevate it even more this coming season. Like Ferrari, we have a proud history of world-class performance, innovation and exceptional craftsmanship. In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver, and I'm pleased we can continue working together to create even more magical moments”.