Immersive experiences for Formula 1 fans
Bang & Olufsen x Scuderia Ferrari
After sharing an exciting Formula 1 season, we are proud to announce the renewal of the partnership with Scuderia Ferrari.
We will again be featured on Scuderia Ferrari’s F1 car with prominent logo placement, and our two brands will continue to work closely to build immersive sound experiences trackside and in Bang & Olufsen stores worldwide. Two icons redefining the speed of sound in a partnership that embodies the best of both brands.
Our partnership with Scuderia Ferrari goes beyond the partnership with the racing division, and we will continue to collaborate to entice clients with the launch of new and exciting special edition products.
See the race. Hear the race. Feel the race.
“With an excellent partner like Bang & Olufsen, we can continue to offer our guests at the Grands Prix a first-rate immersive experience. Like us, Bang & Olufsen believes in constant technological research, a passion for beautiful things and a continuous drive to innovate. I am confident that, in the coming years, we will make the most of the renewal of our partnership by creating opportunities that will benefit both companies.”
Scuderia Ferrari - Chief Revenue Officer
Fuel Magical Moments
CEO of Bang & Olufsen, Kristian Teär, is excited about what the 2024 season will bring:
“We have been delighted with our partnership so far and hope to elevate it even more this coming season. Like Ferrari, we have a proud history of world-class performance, innovation and exceptional craftsmanship. In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver, and I'm pleased we can continue working together to create even more magical moments”.
The House of Bang & Olufsen
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