Bringing the “Sound of Monaco” to life

Together, Bang & Olufsen and AS Monaco are redefining the intersection of luxury and sports, creating immersive experiences for fans and setting new standards for partnerships.   AS Monaco, founded in 1924, has long been a symbol of sporting excellence and elegance. The club's state-of-the-art performance center and pursuit of excellence match perfectly with Bang & Olufsen’s unwavering commitment to the highest standards of sound, craft, and design. Together, we aim to bring the emotion of great victories and the passion of the game to the supporters.  Fans have the opportunity to see the Bang & Olufsen logo displayed on the upper back of the AS Monaco Ligue 1 jerseys. This means our brand is proudly adorned on the home jersey, which is featuring the iconic  "Diagonale", originally conceived by Princess Grace of Monaco in 1960.   As AS Monaco continue to write their story on the football pitch, Bang & Olufsen will be there to amplify the emotions of great victories and the passion of its dedicated fans. Together, we bring the sound of Monaco to life, creating a symphony of excellence that resonates with audiences around the world.