Bang & Olufsen for Ferrari
Driven to Perfection
Bang & Olufsen’s collaboration with Ferrari sparks a high-octane special collection that looks as good as it sounds where our shared commitment to craft comes through in every element.
A collaboration for the record book
Ferrari: masters of speed, performance, and head-turning beauty. Bang & Olufsen: sound pioneers who flawlessly balance form and function. Both dedicated to the pursuit of excellence on our own terms. What happens when we work together?
The design process
With two iconic legacies in play, every step in the design process demanded careful consideration and total transparency. “It began with a conversation. Our - Bang & Olufsen - designers visited the Ferrari team in Maranello to share ideas. There was a mutual feeling of awe, because not only were we designing together – we were merging two rich histories and driving them into the future.”
Daring use of colour
The daring use of colour – a key feature of the collaboration – commands your attention first. “Drawing from Ferrari’s signature red, we explored and considered a number of different hues,” Tiina Kierysch, Director of Industrial design and CMF, shares. “We finally selected a modern, mature red with deep cherry undertones. Paired with a timeless black and applied to the aluminium via double anodisation, the colour perfectly unites our two brands in a uniquely bold expression. The roar of the red is impossible to ignore. And the depth of the black draws you in, revealing the layers of craftsmanship.”
From ideation to creation
From experimenting with finishes and hues of red during the development phase to producing the body of Beosound 2 Ferrari Edition, Bang & Olufsen’s Factory 5 in Struer, Denmark, played an essential role.
From beginning to end