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store front

Seoul, Apgujeong

Bang & Olufsen Showroom opening

A celebration of Danish design in Seoul, our new flagship store on Apgujeong offers an opportunity to experience the brand in a unique space that connects Bang & Olufsen past, present and future.

Featuring a completely redesigned facade and interior, the first flagship store in whole Asia, will host a special exhibition showing some iconic pieces of Bang & Olufsen history as well as a special edition of Beogram 4000 with Aluminium frame and Black Oak Panel.

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  • Store front
  • headphone area in the store
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To celebrate the opening, we have invited some friends of the house and K-pop group Winner to unveil the new music hub in the middle of the luxurious Apgujong area in Gangnam, Seoul.

  • Beovision Eclipse in the Seoul Store
  • Beovision Harmony TV in Seoul Store
Coffee area in the store
  • party opening
  • party opening dj
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