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Bang & Olufsen and Scuderia Ferrari

Partnering to create immersive Formula 1 moments.

Fuel Magical Moments  Bang & Olufsen x Scuderia Ferrari

We are proud to announce a new partnership with Scuderia Ferrari for the 2023 racing season.

In addition to Bang & Olufsen’s logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work closely to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races as well as globally across Bang & Olufsen branded stores.

Image of a Scuderia Ferrari racing car and a driver from the same team

The vibration in your teeth. The thunder in your chest. The roar in your ears. The shout in your throat.

Get closer to the race

Bang & Olufsen x Scuderia Ferrari

  • Image of a wheel on a Scuderia Ferrari racing car
  • Image of a Scuderia Ferrari racing car from the front
  • Image of the back of a Scuderia Ferrari racing car
  • Image of one of the drivers on the Scuderia Ferrari racing team
Image of a Scuderia Ferrari Driver wearing a racing car helmet

See the race. Hear the race. Feel the race.

Image of the back wheel of a Scuderia Ferrari racing car

“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries through constant research into materials and style. The two companies have a lot in common.” Benedetto Vigna, Ferrari CEO

Image of the back of a Scuderia Ferrari racing car

Fuel Magical Moments

This partnership with Scuderia Ferrari marks another important milestone for us and our ambition to deliver magical moments to customers worldwide.

“Together with Scuderia Ferrari, we are looking forward to creating moments that pushes boundaries and stir emotions that transcend the track, the road or the front row of a music concert – in a way that nobody else can”, says Bang & Olufsen CMO Kamel Ouadi.

Stay tuned

Over the forthcoming F1 season, we’ll be following the Scuderia Ferrari team and capturing those extraordinary experiences together. Sign up to our newsletter and follow us on Instagram to see exclusive behind-the-scenes content #SpeedSoundSenses.

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