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Bang & Olufsen and AS Monaco

Bringing the “Sound of Monaco” to life

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Extending our commitment for two additional seasons.

The Bang & Olufsen logo has been prominently displayed on the upper back of the Monegasque players’ jerseys throughout the season and will continue to appear on the club’s kit in Lique 1 until 2026. The continuation of this partnership will also enable our production of exclusive content developed with the Principality club, further enhancing the experience offered by AS Monaco in its VIP areas including the much anticipated Champions League home matches.

AS Monaco team in the changing room

“After this first year of fruitful collaboration, it was natural to continue the adventure together. As we celebrate the centenary of the club in a few months, we are delighted to share this occasion with the support of a partner with whom we share the same quest for excellence in our respective fields.”

Thibaut Chatelard

AS Monaco Chief Marketing and Revenue Officer

Take Risks. Rise to the occasion. Do it on Repeat.

“Working with the team at AS Monaco has been an absolute pleasure, and we are very much looking forward to further collaboration in the years to come. In this period as partners, both AS Monaco and Bang & Olufsen will celebrate 100th year anniversaries, which will be a very special and unique time for both brands.”

Elen Barnes

Acting Chief Marketing Officer, Bang & Olufsen

AS Monaco stadium at sunset

The stadium experience

If you step through the doors of Louis II stadium, you will be greeted with our Bang & Olufsen branding around the pitch’s perimeter. Before the games, the players will immersed in their favourite playlists via our signature audio. And there is much more to come.

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