Blurred image of yellow Lamborghini driving near water

AUTOMOTIVE

The Speed of Sound

Transform the ordinary drive into a symphony for all senses.

SOUND MATTERS

a black car standing still under a blue sky with clouds and mountains in the back
A Sound Experience that Moves You
At Bang & Olufsen we specialize in the art of sound reproduction, and ever since 1925 we have worked on putting the listener in touch with all the beautiful details your music has to offer. It’s that expertise we bring to automobiles.
the corner of a silver car with black details
black car interior with black leather and silver details

A Redefinition of Car Audio

A car is one of the most difficult environments in which to achieve pure sound. The noise from the road, the engine, the wind and the limited space all conspire to deaden what you hear.

That is why our sound engineers have dedicated themselves to the task of making sure that your ears are coated in rich, deep sound, whether you are cruising along a country road, flying down the Autobahn or standing still.
This ability to redefine car audio is based on decades of research and development in the field of acoustics and has given us a position as one of the leading manufacturers of loudspeakers in the world.

A Bang & Olufsen sound system will take your in-car sound experience to the next level.

a silver car driving fast on a road in the woods

What is recorded is what is heard

Our philosophy has always been to produce a pure, authentic sound that is as true and as distinct as the original source.

We believe in creating audio Equipment that precisely reproduces the timbre of the music, where the purity of each voice and each instrument strikes you to the very core. Every detail and the passion which brought the music to life should reveal itself to the listener and create a natural and coherent impression that inspires

Besides this, we believe that the quality of audio reproduction should never tire the listener. Its emphasis on accurate reproduction must never be allowed to dominate the music.

OUR PARTNERS

At Bang & Olufsen we transform the ordinary drive into a symphony for the senses. It's a challenging task, as a car is one of the most difficult environments in which to achieve pure sound, but it's not impossible.

Over the last 10 years the cooperation with Audi prospered due to intelligent products and solutions to more than 80% of car models with the fascinating sound system by Bang & Olufsen.

read more

Two iconic global brands, bringing together technological and design excellence with the strongest possible emotional appeal – a statement of Power, Beauty and Soul.

read more

Bang & Olufsen and Mercedes-AMG honor a long heritage of combining craftsmanship with technological leadership.

read more

The collaboration between Bentley and Bang & Olufsen is a partnership between two specialist makers driven by the extraordinary – To create the ultimate in automotive design and sound performance that turns every trip into an unforgettable journey.

Read more

The Bang & Olufsen high-end Surround Sound System as the perfect embodiment of a great partnership with BMW matches expectations of a first-class car audio system.

read more

Blue Ford car with Bang & Olufsen sound system
Designing the perfect car audio system is not about wattage nor the number of speakers. It’s about understanding the unique space and how music can shape the moment for those traveling in it. That’s why hundreds of hours of fine-tuning lies behind the B&O sound in Ford.

read more

THE SOUND FEATURES

car interior with black and brown leather and silver details

TrueImage™

In a car, neither the speakers nor the listeners are in optimum positions. This is why the patented Bang & Olufsen TrueImage™ algorithm is at the heart of our Advanced Digital Signal Processing. There is more to audio amplification on a vehicle than simply making sure that the sound is pure, crisp and clean. The TrueImage™ processing makes sure that music is distributed intelligently to each speaker for perfect listening pleasure. Developed to reflect our philosophy, it ensures that the sound that reaches you is the sound that was recorded.
engine components in yellow and red colors
ICE: Intelligent, Compact & Efficient

The efficiency rate of our ICEpower amplification technology, present only in cars with Bang & Olufsen sound systems, is more than 90%. Conventional amplifiers convey on average only 30% of the power they receive to the speaker. ICEpower allows us to design compact amplifiers. Therefore only little energy is lost in heat, so more of it is used to drive the speakers.

This is why many of our sound systems have an output which is significantly greater than 1.000 watts and thus provide a more faithful sound reproduction. Less heat also implies less weight and all in all leading to lower power consumption.

inside a car with white leather interior and a small tv screen
Amplification for all conditions
Bang & Olufsen amplifiers are designed with one consideration in mind – to meet the very highest automotive standards. If a car automatically powers down when it stops, then what happens to the music? Using the very latest adjustments in amplifier technology, the music continues unimpaired. The driver has to do no more than drive the vehicle whilst enjoying the music.
car interior with black and brown leather and silver details

TrueImage™

In a car, neither the speakers nor the listeners are in optimum positions. This is why the patented Bang & Olufsen TrueImage™ algorithm is at the heart of our Advanced Digital Signal Processing. There is more to audio amplification on a vehicle than simply making sure that the sound is pure, crisp and clean. The TrueImage™ processing makes sure that music is distributed intelligently to each speaker for perfect listening pleasure. Developed to reflect our philosophy, it ensures that the sound that reaches you is the sound that was recorded.
two black cars driving fast on a road in the mountains

Dynamic Sound Adjustment

The cars don’t just talk. They also listen. Each one has been fitted with a microphone that constantly measures the environment. The noise of the road, the vehicle’s fan and any other external noise source present in the cabin are constantly analysed and then fed into the audio algorithm. This is used to adjust the reproduced sound to ensure that it is dynamically optimised for cabin conditions.

Sound tuning

green graph on black board

“Our acousticians spend more than 400 hours perfecting the sound in every single loudspeaker.”

Achieving this quality of sound is a careful, deliberate process. The process incorporates a combination of objective testing and the perceptions of the listener. Objective testing involves checking the frequency, power and direction of sound waves using highly sensitive measuring equipment. And perceptual testing is carried out first by acousticians and then by a panel of expert listeners whose responses are carefully analysed. They are, in every sense, our ears. The sound that you will hear when you listen to a Bang & Olufsen audio system is the product of the interplay between objective and perceptual testing. A sound that will thrill, amaze and, above all, inspire you.

DESIGN DETAILS

a drawing with black and beige colors
From a clean sheet of paper…
in a car, neither the speakers nor the listeners are in optimum positions. This is why the patented Bang & Olufsen TrueImage™ algorithm is at the heart of our Advanced Digital Signal Processing. There is more to audio amplification on a vehicle than simply making sure that the sound is pure, crisp and clean. The TrueImage™ processing makes sure that music is distributed intelligently to each speaker for perfect listening pleasure. Developed to reflect our philosophy, it ensures that the sound that reaches you is the sound that was recorded.
inside a car with white leather interior and a small tv screen
…to the finish of your sound system
In a car, neither the speakers nor the listeners are in optimum positions. This is why the patented Bang & Olufsen TrueImage™ algorithm is at the heart of our Advanced Digital Signal Processing. There is more to audio amplification on a vehicle than simply making sure that the sound is pure, crisp and clean. The TrueImage™ processing makes sure that music is distributed intelligently to each speaker for perfect listening pleasure. Developed to reflect our philosophy, it ensures that the sound that reaches you is the sound that was recorded.
Newsletter

Want the latest news, tips and offers?

find store

Stop dreaming, start experiencing. See, hear and feel, get the full experience the way it was meant to be.