Bang & Olufsen entered the hi-fi automotive sector in 2005 together with Audi and defined its ambition to combine superb in-car sound integration and outstanding visual design.


Audi and Bang & Olufsen are partners in technology. And in much more. Sharing a never failing focus on technological innovations, pioneering and emotional design – whether it be in your car or in your living room. This partnership has led to the development of one of the most sophisticated car sound systems in the world.

Sound systems



The Bang & Olufsen 3D Advanced Sound System takes the state of the art Bang & Olufsen Sound System a step further. The customized speakers and the proprietary Bang & Olufsen technologies

  • Acoustic Lens Technology and the unique ICEpower technology – make it the best acoustic experience ever created for the car.
  • Active loudspeaker technology
  • Up to 23 fully active loudspeakers
  • Two moving tweeters on the dashboard (Acoustic Lens Technology)
  • Sealed loudspeaker boxes
  • Solid aluminum loudspeaker cover
  • ICEpower amplifier & DSP amplifier
  • Up to 1920 Watt of amplification power
  • Advanced Vehicle Noise Compensation
  • 5.1 Surround Sound technology (in connection with MMI Navigation Plus)
  • 3D sound offered in Audi Q7 and in two levels in Audi A8 and A7
  • Dedicated sound tuning



With the Bang & Olufsen 3D Premium Sound System you get to bring the complete Bang & Olufsen experience with you on the road.

The system delivers surround sound playback resembling the sensation of a concert hall, while an integrated microphone constantly monitors changes in background noise adjusting the sound to ensure perfect playback.

  • Up to 755 Watt of amplifier power
  • Up to 19 loudspeakers
  • GALA plus
  • Dynamic sound adjustment based on microphone measurements and driving speed
  • Aluminum applications at loudspeaker grills
  • 5.1 Surround Sound technology (in connection with MMI Navigation Plus)
  • 3D sound experience in the Audi A4, A5, Q5 and Audi A8, A7
  • Two headrest speaker in the Audi R8 Spyder 2016
  • Dedicated sound tuning

Advanced Sound System - Second Generation

The second generation of Bang & Olufsen’s Advanced Sound System has lead to an organic fusion of state-of-the-art automotive technology and superior audio innovation with 3D sound.

An evolution in design

Bang & Olufsen designers are involved from the very beginning of the car’s development, to ensure seamless design integration of the new Bang & Olufsen Advanced Sound System.
From the acoustic lenses that emerge from the dashboard in line with the wind shield to the aluminium, organically shaped loudspeaker grilles, no detail has been left to chance. The superb craftsmanship is evident in the clean and elegant interior of your Audi premium vehicle.

Listen closely

The elegant, refined interior of your Audi has been seamlessly appointed with up to 23 loudspeakers that merge organically with the design. Unwilling to compromise on efficiency and power, our expert sound engineers equipped the woofers and subwoofer with an ICEpower amplifier, thus producing up to 1,920 watt for an outstanding sound experience. Sound has been further optimised for each seat making your Audi the favourite place to listen to music.

Engineered for every situation

Whether you are cruising along a country road, flying down the motorway at 200 km/h or standing still, the Bang & Olufsen Advanced Sound System will provide you with the perfect sound experience. The second generation Bang & Olufsen 3D Advanced Sound System has three additional unique sound settings so you can customise your listening experience according to where you and your passengers are sitting. Bang & Olufsen’s sound engineers spent more than 400 hours fine tuning and perfecting the sound for you and your passengers in nearly every condition.
Selected loudspeakers in the Bang & Olufsen Advanced Sound System are enclosed within their own sturdy, sealed cabinets, which means that they are not actually part of the car's frame, thus significantly minimising chassis vibration and external noise. This means that you can turn the volume up to enjoy your favourite piece of music or take a confidential phone call without being overheard by someone on the outside.
Cinema on wheels
The all new 3D Rear Seat expansion via additional lining Loudspeaker is featured in the 2018 Audi A8 and A7. Combined with Movie Mode, a new surround sound setting for movies, you enjoy true cinematic experiences while driving in the comfort of your new Audi. Utilizing all channels, Movie Mode fits the sound to the action on the screen so passengers experience the movie the way it was meant to be enjoyed – in full surround sound.


Music to your eyes