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A8 | S8

Bang & Olufsen Advanced Sound System

The second generation of Bang & Olufsen’s Advanced Sound System has led to an organic fusion of state-of-the-art automotive technology and superior audio innovation.

Organic Design

The new Bang & Olufsen Advanced Sound System is designed to integrate seamlessly with the clean, elegant interior of your Audi premium vehicle. To ensure such seamless design integration Bang & Olufsen designers were deeply involved from the very beginning of the car’s development. From the acoustic lenses that emerge from the dashboard in line with the wind shield to the aluminum, organically shaped loudspeaker grilles, no detail has been left to chance.
The superb craftsmanship is evident in every aluminum surface, which has been polished and anodized to a discrete, custom platinum finish.

Listen Closely

The elegant, refined interior of your Audi has been seamlessly appointed with 19 loudspeakers that merge organically with the design. Unwilling to compromise on efficiency and power, our expert sound engineers equipped the woofers and subwoofer with an ICEpower amplifier, producing more than 1,400 watt for an outstanding sound experience.

Engineered for Every Situation

Whether you are cruising along a country road, flying down the motorway at 200 km/h or standing still, the Bang & Olufsen Advanced Sound System will provide you with the perfect sound experience.
Bang & Olufsen’s sound engineers spent more than 400 hours fine tuning and perfecting the sound for you and your passengers in nearly every condition.

Privacy on the Road

Selected loudspeakers in the Bang & Olufsen Advanced Sound System are enclosed within their own sturdy, sealed cabinets, which significantly minimizes chassis vibration and emission of sound outside the car. This means that you can turn the volume up to enjoy your favorite piece of music or take a confidential phone call without being overheard by someone on the outside.

Cinema on Wheels

Enjoy true cinematic experiences while driving in the comfort of your new Audi with Movie Mode, a new surround sound setting for movies. Utilizing all channels, Movie Mode fits the sound to the action on the screen so passengers experience the movie the way it was meant to be enjoyed – in full surround sound. 

In addition to Movie Mode, the second generation Bang & Olufsen Advanced Sound System has three additional unique sound settings so you can customize your listening experience according to where you and your passengers are sitting.


Pictures by courtesy of Audi AG



19 fully active loudspeakers

Two of the speakers are moving Acoustic Lenses (ALT)

Selected speakers are mounted in closed cabinets to optimize the sound performance


Unique aluminum speaker grilles in organic shape following the interior car lines

Aluminum in Platinum color


Total output power with more than 1.400 watt at 1% THD (distortion level)
5-channel ICEpower® Amplifier
14-channel DSP (Digital Signal Processing) Amplifier’

Sound Features

5.1 Surround Sound (only available with the MMI Navigation plus)

Vehicle noise compensation (VNC)
Diverse sound setting options (front/rear/all/movie)
MOVIE mode: Sound is optimized for visual and audio experiences and focused to the MMI screens in the car