At Bang & Olufsen we want to do more than just sell a product. We want to share the story behind it – from the materials and craftsmanship involved in the manufacturing process, to how we evolve and create a unique image for everything we produce. This is the story behind the Beoplay E6 and E8 Motion campaign.
Every Bang & Olufsen product has a story to tell. With E6 Motion and E8 Motion, that story is about finding balance and rhythm in a world that seems to be evolving faster every day. Both products embody an active, dynamic yet elegant lifestyle. The campaign takes its shape and feel from this story.
The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.
The creative interaction between the models is a critical element in the execution of the campaign. This movement captures the perfect rhythm and balance offered by the music they are listening to. Powering their every move, E6 Motion and E8 Motion become an integral part of their active and physical lifestyles.
The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.