Bang & Olufsen Carro vacío

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Auriculares Beoplay E6 y E8 Motion

Entre bastidores

  • DISEÑO
  • PERSONAS

En Bang & Olufsen no queremos quedarnos en la simple venta de un producto. Queremos compartir la historia que hay detrás: desde los materiales y la artesanía de su proceso de fabricación hasta la manera en que creamos y hacemos evolucionar una imagen única para cada producto que concebimos. Esta es la historia de la campaña para Beoplay E6 y E8 Motion.

Beoplay E8 Motion

Grafito
$350
Beoplay E8 - Motion graphite case and earphones
Select a colour
  • Grafito
  • Blanco

Beoplay E8 Motion

Grafito

Auriculares inalámbricos diseñados para poder aprovechar al máximo un estilo de vida enérgico y físico.

$350

Contexto

Cada producto Bang & Olufsen cuenta una historia. Con E6 Motion y E8 Motion, se trata de encontrar el equilibrio y el ritmo en un mundo que parece evolucionar cada día a mayor velocidad. Ambos productos encarnan un estilo de vida activo, dinámico y elegante. La campaña toma su forma y sensaciones a partir de esta historia.

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Design

The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.

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Beoplay E6 Motion

Graphite
$300
beoplay-e6-motion-graphite
Select a colour
  • Graphite
  • White

Beoplay E6 Motion

Graphite

Lightweight, in-ear wireless earphones designed for a dynamic and active lifestyle. With a range of ear tips and fins to choose from, E6 Motion are fully customizable.

$300

Execution

The creative interaction between the models is a critical element in the execution of the campaign. This movement captures the perfect rhythm and balance offered by the music they are listening to. Powering their every move, E6 Motion and E8 Motion become an integral part of their active and physical lifestyles.

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Delivery

The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.

E6 and E8 Motion earphones
Power the motion