Bang & Olufsen 3D Advanced Sound System

Audi and Bang & Olufsen present their most revolutionary collaborative sound solution to date: the Bang & Olufsen 3D Advanced Sound System for the all new Audi Q7. These two design icons share the stage with Fraunhofer IIS; the German research institute.

Three industry leaders. One unforgettable solution

Listeners experience astonishing sound separation in perfect harmony, as they sit enveloped within an enlarged 3D sound stage spanning openness. The system takes the horizontal dimension of conventional surround sound (left, right, front, rear), and introduces the additional dimension of height.

The system is powered by Bang & Olufsen’s Class-D BeoCore amplifier and delivers over 1,900 watts of efficient power. The system consists of 23 fully active loudspeakers. Each amplifier channel powers its own loudspeaker, including accurately positioned loudspeakers built into the upper section of each A-pillar. The system’s patented ALTs (Acoustic Lens Technology), delivering a 180° sound dispersion, incorporate newly redesigned tweeters.

The system also benefits from VNC (Vehicle Noise Compensation), utilizing an on-board microphone, constantly measuring the system’s sound adjusting to compensate for detected external and internal noise. Sound reproduction is also enhanced by scalable DSP, TrueImage® matrix processing, DTCP and 5.1 multichannel support. Bang & Olufsen has included different sound settings: ‘FRONT’, ‘REAR’, ‘ALL’ and ‘MOVIE’. On top of this, 3D sound settings let you choose between three intensity levels.


A synergy built on fine details

A seamless integration without compromise bares fruit only after meticulous attention to the detail, this being a testament to Bang & Olufsen and Audi`s open cooperation. The system utilizes the company’s new ‘Dynamic Line’ design; re-engineered speaker grilles that ensure improved sonic transparency. The speaker grilles are finished in natural colored, double-anodized aluminum, incorporating laser-engraved Bang & Olufsen logos and LED lighting, while the system’s ALT rise from out of the dash creating such a breathtaking environment of pure listening pleasure. 


Pictures by courtesy of Audi AG



23 fully active loudspeakers

Two of the speakers are moving Acoustic Lenses

Selected speakers are mounted in closed cabinets to optimize the sound performance



BeoCore amplifier with ICEpower technology

Total output power of more than 1,900 watts

23-amplifier channel



“Dynamic Lines” design with anodized aluminum finish

Front door grilles are illuminated with a white light guide



3D sound settings let you choose between three intensity levels

5.1 Surround Sound

Diverse sound setting options

Vehicle Noise Compensation