Bang & Olufsen Carrello vuoto

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Auricolari Beoplay E6 e E8 Motion

Dietro le quinte

  • DESIGN
  • PERSONE

In Bang & Olufsen vogliamo fare molto di più che vendere un prodotto. Vogliamo condividere la sua storia: dai materiali e tecniche utilizzate nel processo di produzione, all’evoluzione e alla creazione della sua esclusiva immagine. Questa è la storia della campagna Beoplay E6 e E8 Motion.

Beoplay E8 Motion

Graphite
350 USD
Beoplay E8 - Motion graphite case and earphones
Select a colour
  • Graphite
  • White

Beoplay E8 Motion

Graphite

Auricolari wireless, senza cavo, pensati per chi ha uno stile di vita energico, altamente fisico.

350 USD

Premessa

Ogni prodotto Bang & Olufsen ha una storia da raccontare. Con E6 Motion e E8 Motion, la storia è incentrata sulla ricerca del giusto equilibrio e ritmo in un mondo che si evolve sempre più velocemente, ogni giorno. Entrambi i prodotti incarnano uno stile di vita attivo, dinamico ma elegante. La campagna prende forma e si ispira a questa storia.

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Design

The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.

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Beoplay E6 Motion

Graphite
300 USD
beoplay-e6-motion-graphite
Select a colour
  • Graphite
  • White

Beoplay E6 Motion

Graphite

Lightweight, in-ear wireless earphones designed for a dynamic and active lifestyle. With a range of ear tips and fins to choose from, E6 Motion are fully customizable.

300 USD

Execution

The creative interaction between the models is a critical element in the execution of the campaign. This movement captures the perfect rhythm and balance offered by the music they are listening to. Powering their every move, E6 Motion and E8 Motion become an integral part of their active and physical lifestyles.

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Delivery

The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.

E6 and E8 Motion earphones
Power the motion