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Inspiring world class runners On x Bang & Olufsen
For On running athletes Dominic Lokinyomo and Giulia Senn, music is a powerful motivator. Inspiring the focus and mental clarity that enriches training and performance on the world stage.
Beoplay E8 Sport On Edition
Edizione speciale sviluppata in collaborazione con il marchio sportivo svizzero On, specializzato in scarpe da corsa.
350 USD
Music gets you there
Reaching full potential as an elite athlete takes unparalleled passion and determination. Professional runners Dominic and Giulia awaken and enhance their abilities on the track with the music that drives them to train and compete at their peak.
Dominic Lokinyomo
Long distance runner
Discovered by the Athlete Refugee Team in South Sudan, Dominic’s first love was football until the individualism of running ignited his passion. For Dominic, music takes away the pain of long-distance running, bringing true serenity.
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People say that running is pain. The emotion you get when you listen to music, is to take that pain. The mind will focus on the music. Not on running. You don't count the distance and you don't see the time. The reason I like music is to give the mind peace.
Dominic Lokinyomo
Long distance runner
Giulia Senn
400m runner
International competitor and U18 400m Swiss champion Giulia feels like she's flying when she trains to music. A motivational soundtrack focuses her mind and complements her physical regime, opening up new pathways to achieving her goals.
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Music impacts my training so much because I try to set my mind to it and to look forward on what I want to achieve.
Giulia Senn
400m Sprinter
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