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AUTOMOTIVE

The Speed of Sound

Transform the ordinary drive into a symphony for all senses.
SOUND MATTERS
A Sound Experience that Moves You
We at Bang & Olufsen we specialize in the art of sound reproduction, and ever since 1925 we have worked on putting the listener in touch with all the beautiful details your music has to offer. It’s that expertise we bring to automobiles.

A Redefinition of Car Audio

A car is one of the most difficult environments in which to achieve pure sound. The noise from the road, the engine, the wind and the limited space all conspire to deaden what you hear.

That is why our sound engineers have dedicated themselves to the task of makeing sure that your ears are coated in rich, deep sound, whether you are cruising along a country road, flying down the Autobahn or standing still.

This ability to redefine car audio is based on decades of research and development in the field of acoustics and has given us a position as one of the leading manufacturers of loudspeakers in the world.

A Bang & Olufsen sound system will take your in-car sound experience to the next level.

What is recorded is what is heard

Our philosophy has always been to produce a pure, authentic sound that is as true and as distinct as the original source.

We believe in creating audio Equipment that precisely reproduces the timbre of the music, where the purity of each voice and each instrument strikes you to the very core. Every detail and the passion which brought the music to life should reveal itself to the listener and create a natural and coherent impression that inspires

Besides this, we believe that the quality of audio reproduction should never tire the listener. Its emphasis on accurate reproduction must never be allowed to dominate the music.

OUR PARTNERS
At Bang & Olufsen we transform the ordinary drive into a symphony for the senses. It's a challenging task, as a car is one of the most difficult environments in which to achieve pure sound, but it's not impossible.
AUDI

Over the last 10 years the cooperation with Audi prospered due to intelligent products and solutions to more than 80% of car models with the fascinating sound system by Bang & Olufsen.

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AMG

Bang & Olufsen and Mercedes-AMG honor a long heritage of combining craftsmanship with technological leadership.

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BMW

The Bang & Olufsen high-end Surround Sound System as the perfect embodiment of a great partnership with BMW matches expectations of a first-class car audio system.

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ASTON MARTIN

Two iconic global brands, bringing together technological and design excellence with the strongest possible emotional appeal – a statement of Power, Beauty and Soul.

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Bentley Motors
The collaboration between Bentley and Bang & Olufsen is a partnership between two specialist makers driven by the extraordinary – To create the ultimate in automotive design and sound performance that turns every trip into an unforgettable journey.

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THE SOUND FEATURES

Acoustic Lens Technology

Traditional loudspeaker design dictates that the listener needs to be positioned within an acoustic ‘sweet spot’ in order to get the most from the listening experience. Our acoustic lens technology creates an improved sense of space and realism while maximizing the area in front of the loudspeaker where the sweet spot exists. Sound is dispersed over a 180° angle, so whether you are at the wheel or a passenger watching the countryside slide by, it will feel like you have a front row seat in one of the world’s best concert halls.

Speaker integration

All loudspeakers are custom-built for the specific vehicle and, when necessary, mounted in moulded and sealed cabinets. This ensures uniform and optimum conditions for each individual loudspeaker. A further advantage of the sealed cabinet technology is that it minimizes sound leakage into the vehicle’s surroundings and enables maximum privacy inside the vehicle.
ICE: Intelligent, Compact & Efficient

The efficiency rate of our ICEpower amplification technology, present only in cars with Bang & Olufsen sound systems, is more than 90%. Conventional amplifiers convey on average only 30% of the power they receive to the speaker. ICEpower allows us to design compact amplifiers. Therefore only little energy is lost in heat, so more of it is used to drive the speakers.

This is why many of our sound systems have an output which is significantly greater than 1.000 watts and thus provide a more faithful sound reproduction. Less heat also implies less weight and all in all leading to lower power consumption.

TrueImage™

In a car, neither the speakers nor the listeners are in optimum positions. This is why the patented Bang & Olufsen TrueImage™ algorithm is at the heart of our Advanced Digital Signal Processing. There is more to audio amplification on a vehicle than simply making sure that the sound is pure, crisp and clean. The TrueImage™ processing makes sure that music is distributed intelligently to each speaker for perfect listening pleasure. Developed to reflect our philosophy, it ensures that the sound that reaches you is the sound that was recorded.

Dynamic Sound Adjustment

The cars don’t just talk. They also listen. Each one has been fitted with a microphone that constantly measures the environment. The noise of the road, the vehicle’s fan and any other external noise source present in the cabin are constantly analysed and then fed into the audio algorithm. This is used to adjust the reproduced sound to ensure that it is dynamically optimised for cabin conditions.
Sound tuning

“Our acousticians spend more than 400 hours perfecting the sound in every single loudspeaker.”

Achieving this quality of sound is a careful, deliberate process. The process incorporates a combination of objective testing and the perceptions of the listener. Objective testing involves checking the frequency, power and direction of sound waves using highly sensitive measuring equipment. And perceptual testing is carried out first by acousticians and then by a panel of expert listeners whose responses are carefully analysed. They are, in every sense, our ears. The sound that you will hear when you listen to a Bang & Olufsen audio system is the product of the interplay between objective and perceptual testing. A sound that will thrill, amaze and, above all, inspire you.
DESIGN DETAILS

Effective design that pleases the eye and stirs the heart 

The first impression of a car is the one you get from looking at it from the outside. The same is true for our sound systems. Elegant details in the parcel shelf, instrument panel and doors are visible from the outside and underline the performance that you can expect from the sound system.

From a clean sheet of paper…

in a car, neither the speakers nor the listeners are in optimum positions. This is why the patented Bang & Olufsen TrueImage™ algorithm is at the heart of our Advanced Digital Signal Processing.

There is more to audio amplification on a vehicle than simply making sure that the sound is pure, crisp and clean.

…to the finish of your sound system
The TrueImage™ processing makes sure that music is distributed intelligently to each speaker for perfect listening pleasure. Developed to reflect our philosophy, it ensures that the sound that reaches you is the sound that was recorded.