Hotel

PURO

Warsaw Old Town

Scandinavian design, tuned for Warsaw

PURO Warsaw Old Town brings the feeling of a Scandinavian home into the Polish capital’s historic centre, with Bang & Olufsen’s signature sound, designed to be lived with for years to come. (image courtesy Pion Studio and Jonas Bjerre-Poulsen)

Inside the PURO hotel bedroom, Beoplay A1 standing on a night stand next to the bed.

Danish design principles for premium hospitality

Located in an historic district known for its architectural diversity, PURO Warsaw Old Town is shaped by renowned Danish design studio GamFratesi’s vision not to simply decorate a space, but to define its behaviours and rhythms.

From the moment of arrival to the quiet pauses between meetings or meals – transforming the hotel into a lived-in space. The design narrative honours a Scandinavian home: materials are honest and enduring, furniture is both beautiful and functional, and art is integrated with purpose and restraint.

Each room unfolds with a distinct character, using colour, texture, and form to evoke a sense of calm and continuity.

Sound that belongs

Within this intimate environment, Bang & Olufsen sound becomes part of daily life.

Integrated in guest rooms and suites, the compact Beosound A1 offers a refined, intimate listening experience, while the sculptural A5 brings a deeper, room-filling presence – both supporting moments of rest, work, and connection with warmth and clarity.

Like the furniture and materials selected for the rooms, the speakers are designed to be used intuitively – becoming part of the hotel’s lived experience. Their warm, balanced sound adds a subtle sensory layer, enhancing the atmosphere and quietly driving a feeling of belonging.

“Sound shapes how a place feels over time. Bang & Olufsen’s approach to craftsmanship and longevity aligns naturally with our idea of hospitality as something calm, tactile, and enduring.”
Enrico Fratesi
Co-founder, GamFratesi

A vision shaped by everyday living

The project realises a quietly bold vision, rethinking what a hotel can be. A minimalist exterior respects its UNESCO-listed surroundings, while calm, inviting interiors unfold within.

Inspired by Scandinavian homes, it combines iconic Nordic design, natural materials and a muted palette to create spaces that foster rest, conversation and a sense of belonging for guests and locals alike.

At its core is a simple idea: an authentic, personal experience, closely connected to the city and its people.

Where design lives

Chosen for their material honesty and quiet presence, the Beosound A1 and A5 speakers have been specified by GamFratesi in two bespoke Atelier editions, to sit naturally within the clean lines of the interiors and complement their material palette.

The refined forms, tactile finishes,timeless design and craftsmanship of Bang & Olufsen’s products align with the hotel’s emphasis on quality, longevity, and understated elegance.

Offered in the hotel’s Junior and Executive Suites, the Atelier Edition speakers reinforce PURO’s belief that luxury lies in thoughtful details that quietly improve how a space feels, sounds, and lives over time.