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Beoplay E6 与 E8 Motion 耳机

幕后故事

  • 设计

Bang & Olufsen 想做的不仅是销售产品。我们愿意分享产品背后的故事 – 从制造过程中涉及到的材料和工艺,到我们如何发展并为我们生产的所有产品创造出一种独特的形象。此即 Beoplay E6 与 E8 Motion 推销活动背后的故事。

Beoplay E8 Motion

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Beoplay E8 - Motion graphite case and earphones
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  • Graphite
  • White

Beoplay E8 Motion

Graphite

无绳耳机使您轻松享受动感活力的生活方式。

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设置

每一款 Bang & Olufsen 产品背后都有故事可说。而关于 E6 Motion 与 E8 Motion,则是在一个生活步伐日益加快的世界中寻求平衡和节奏的故事。这两款产品都是体现活力、动感且优雅的生活方式。此推广活动的形式和灵感均取材于这个故事。

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Design

The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.

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Beoplay E6 Motion

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beoplay-e6-motion-graphite
Select a colour
  • Graphite
  • White

Beoplay E6 Motion

Graphite

Lightweight, in-ear wireless earphones designed for a dynamic and active lifestyle. With a range of ear tips and fins to choose from, E6 Motion are fully customizable.

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执行

不同模式的创意交互是活动执行的一个关键要素。这种运动可以捕捉他们所听的音乐带来的完美节奏和平衡感。E6 Motion 和 E8 Motion 为他们的每一个动作提供动力,成为他们积极、健康生活的一部分。

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Delivery

The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.

E6 and E8 Motion earphones
Power the motion