Beoplay E6 与 E8 Motion 耳机
Bang & Olufsen 想做的不仅是销售产品。我们愿意分享产品背后的故事 – 从制造过程中涉及到的材料和工艺，到我们如何发展并为我们生产的所有产品创造出一种独特的形象。此即 Beoplay E6 与 E8 Motion 推销活动背后的故事。
每一款 Bang & Olufsen 产品背后都有故事可说。而关于 E6 Motion 与 E8 Motion，则是在一个生活步伐日益加快的世界中寻求平衡和节奏的故事。这两款产品都是体现活力、动感且优雅的生活方式。此推广活动的形式和灵感均取材于这个故事。
The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.
The creative interaction between the models is a critical element in the execution of the campaign. This movement captures the perfect rhythm and balance offered by the music they are listening to. Powering their every move, E6 Motion and E8 Motion become an integral part of their active and physical lifestyles.
The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.