Beoplay E6 及 E8 動感活力耳機
在 Bang & Olufsen，我們想做的比單純的販售商品還多。我們想要分享幕後的故事，從製造過程中的材料與工藝，到我們如何改進，並為我們生產的一切打造獨特形象。這就是 Beoplay E6 與 E8 動感活力背後的故事。
每個 Bang & Olufsen 產品都有一段故事。屬於 E6 動感活力和 E8 動感活力的故事，則是關於如何在看似每天都快速進化的世界裡找到平衡與節奏。兩項產品皆體現了活躍、動態又優雅的生活方式。這個活動從故事中形塑出產品的樣貌與感覺。
The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.
The creative interaction between the models is a critical element in the execution of the campaign. This movement captures the perfect rhythm and balance offered by the music they are listening to. Powering their every move, E6 Motion and E8 Motion become an integral part of their active and physical lifestyles.
The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.