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Beoplay E6 及 E8 動感活力耳機

幕後特輯

  • 設計
  • 專業團隊

在 Bang & Olufsen,我們想做的比單純的販售商品還多。我們想要分享幕後的故事,從製造過程中的材料與工藝,到我們如何改進,並為我們生產的一切打造獨特形象。這就是 Beoplay E6 與 E8 動感活力背後的故事。

Beoplay E8 動感活力

石墨色
350
Beoplay E8 - Motion graphite case and earphones
Select a colour
  • 石墨色
  • 白色

Beoplay E8 動感活力

石墨色

完全無線入耳式耳機之設計可讓您盡情享受充滿活力的生活型態。

350

設定

每個 Bang & Olufsen 產品都有一段故事。屬於 E6 動感活力和 E8 動感活力的故事,則是關於如何在看似每天都快速進化的世界裡找到平衡與節奏。兩項產品皆體現了活躍、動態又優雅的生活方式。這個活動從故事中形塑出產品的樣貌與感覺。

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Design

The movement of an active human body stands in contrast to a universe inspired by technology and urban spaces. This striking juxtaposition is at the heart of the overall campaign, a choreographed universe that reflects the design of both E6 Motion and E8 Motion.

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Beoplay E6 動感活力

石墨色
300
beoplay-e6-motion-graphite
Select a colour
  • 石墨色
  • 白色

Beoplay E6 動感活力

石墨色

Lightweight, in-ear wireless earphones designed for a dynamic and active lifestyle. With a range of ear tips and fins to choose from, E6 Motion are fully customizable.

300

Execution

The creative interaction between the models is a critical element in the execution of the campaign. This movement captures the perfect rhythm and balance offered by the music they are listening to. Powering their every move, E6 Motion and E8 Motion become an integral part of their active and physical lifestyles.

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Delivery

The campaign theme – Power the motion – encourages an active and physical lifestyle in an urban setting. By recognising evolving trends and fashions, by incorporating everyday elements into the designs of our products, and by developing a closer relationship with you, we believe our products and the stories they tell deliver experiences that can enhance your everyday life.

E6 and E8 Motion earphones
Power the motion