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Optimized audio for every form factor 

Audio by Bang & Olufsen

Audio by Bang & Olufsen means your product’s sound is shaped by our world-class acoustic engineers. We apply our long experience with acoustics to make audio clear, balanced, and enjoyable in everyday use. Performance is defined, tested, and fine‑tuned to achieve the best possible sound.

The Core of Audio by Bang & Olufsen

Audio by Bang & Olufsen is defined by three key pillars: end-to-end acoustic collaboration, advanced proprietary technologies, and comprehensive brand and product launch support. Together, these elements ensure a seamless integration of Audio by Bang & Olufsen into any product.

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End-to-end Acoustic Collaboration

We work closely with partners throughout development process to define the best-in class sound performance. This includes mechanical and acoustic design support, acoustic specification, and system evaluation through various measurements.

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Advanced Technologies

We offer a wide range of proprietary technologies that help partners deliver consistent, immersive sound—always optimized for the product and its intended use.

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Brand & Product Launch Support

Support beyond sound implementation, enabling partners to present and launch products with a clear and consistent association to Bang & Olufsen’s audio expertise.

End-to-end Acoustic Collaboration

Bang & Olufsen acoustic engineers work with partners throughout development, applying a framework built on 100 years of expertise. Sound architecture, DSP design, tuning, and evaluation are integrated across the process to ensure consistent, high‑quality performance across form factors.

From concept to signature sound

Hear From the Engineers Behind the Sound

Marketing Support Beyond Launch

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Positioning & Branding

We collaborate with partners to ensure communication reflects Bang & Olufsen’s audio expertise. Messaging and visual expression are kept consistent and credible across campaigns, aligning with Bang & Olufsen’s premium heritage while highlighting the unique strengths of the partner’s product.

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GTM & Ongoing Campaign Support

From launch to continuous activation, we co‑create marketing content, enable channels, and support campaign execution. This helps partners maintain awareness and engagement throughout the full product lifecycle.

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Market Activations & Engagement

We support partners with experiential and market‑facing activities, including events, VIP HQ visits, press opportunities, and bespoke activations—ensuring the product remains visible, relevant, and compelling to target audiences over time.

Designed for Products 
Where Sound Matters

Products where audio performance is part of the experience—across different sizes, categories, and form factors.

Our partners

Thanks to a close collaboration with our acoustic engineers, consumer electronics brands can now take their audio performance to the next level, delivering bold, crisp and accurate sound across a wide range of devices.

Sounds interesting

Reach out to our experts from the strategic partnership team to learn more about how we work with partners to develop truly unique offerings.

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Werden sie teil der welt von Bang & Olufsen

Genieße neue und limitierte Produkte, exklusive Events, besondere Angebote und vieles mehr vor allen anderen.