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Introducing

Charles Leclerc x Bang & Olufsen

We are delighted to announce Charles Leclerc as our new Global Brand Ambassador, marking the start of an exciting collaboration.  Bang & Olufsen and Charles Leclerc will partner to drive meaningful conversations around sound, produce creative campaigns and events and release a limited-edition product.

Charles Leclerc

Charles Leclerc is best known as one of the most talented F1 drivers of the current generation. But outside of his brilliant racing career, which has brought him worldwide acclaim, the Monegasque driver has built a reputation as a talented musician with a passion for playing the piano, composing and recording his own music, while expressing his thoughts on how music plays a vital role in his life.

Charles Leclerc as B&O brand ambassador

“My professional life is all about precision and performance, and sound plays an important part in that. The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take.  This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in news ways and brings me closer to the artist”, says Charles and continues:

“I have been a fan of Bang & Olufsen for many years, and I use their products every day. The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit”.

Charles Leclerc

Scuderia Ferrari HP F1 Driver

Charles Leclerc
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