New Global Brand Ambassador
A landmark partnership with EGOT-winning artist John Legend
We are thrilled to announce a two-year partnership with multi-platinum musician, producer, activist, and Emmy, Grammy, Oscar, and Tony (EGOT)-winning artist John Legend, who joins us as Global Brand Ambassador, embodying Bang & Olufsen's Beautiful Sound philosophy.
Connecting people across cultures and generations
This partnership is rooted in craft, emotional expression and a shared understanding of how sound connects people across cultures and generations. John Legend has built a career defined by restraint, detail, and emotional truth, creating music that carries weight not through scale, but through intention. His work has become part of a global cultural fabric, resonating across audiences through its timelessness and clarity of expression.
Timeless precision embodied
In John Legend, we have found an artist whose approach mirrors its own design philosophy: timeless and precise yet deeply human, and globally resonant without pretension. It is a shared understanding that the most lasting cultural impact comes from work that is made with care, and experienced with attention
“Bang & Olufsen has been one of my favorite audio brands for years. As a longtime owner of their products, I've always been drawn to the way they combine beautiful sound with timeless design. Their products are crafted with incredible attention to detail, and I've spent time in their listening rooms over the years experiencing music in a way that feels true to how it was intended to be heard.”
“I love that Bang & Olufsen approaches both sound and design with the same level of care and craftsmanship, creating products that are as beautiful to live with as they are to listen to. I'm thrilled to be partnering with the brand because we share a passion for creativity, quality, and creating experiences that connect with people on an emotional level.”
Something to look forward to...
Over the next two years, Bang & Olufsen and John Legend will showcase our shared vision through curated performances, cultural moments, and storytelling, with each activation reflecting the idea that beautiful sound is born from true craftsmanship. Further details on upcoming experiences and activations will be announced in the coming months.