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Bang & Olufsen and AS Monaco

Bringing the “Sound of Monaco” to life

Five of AS Monaco players on the football field. The person in the middle is holding Beosound A5.

Premium partner of AS Monaco since 2023

Together, Bang & Olufsen and AS Monaco are redefining the intersection of luxury and sports, creating immersive experiences for fans and setting new standards for partnerships.   AS Monaco, founded in 1924, has long been a symbol of sporting excellence and elegance. The club's state-of-the-art performance center and pursuit of excellence match perfectly with Bang & Olufsen’s unwavering commitment to the highest standards of sound, craft, and design. Together, we aim to bring the emotion of great victories and the passion of the game to the supporters.  Fans have the opportunity to see the Bang & Olufsen logo displayed on the upper back of the AS Monaco Ligue 1 jerseys. This means our brand is proudly adorned on the home jersey, which is featuring the iconic  "Diagonale", originally conceived by Princess Grace of Monaco in 1960.   As AS Monaco continue to write their story on the football pitch, Bang & Olufsen will be there to amplify the emotions of great victories and the passion of its dedicated fans. Together, we bring the sound of Monaco to life, creating a symphony of excellence that resonates with audiences around the world. 

  • AS Monaco player Paris Brunner wearing Beo Grace Aluminium variant, smiling and looking at the side
  • AS Monaco player Eric Dier wearing Beo Grace and spinning a football ball on his hand
  • AS Monaco player Mika Biereth wearing Beo Grace Aluminium variant and smiling
  • AS Monaco player Paul Pogba holding Beosound A5 Centennial variant on his shoulder
  • AS Monaco player wearing Beo Grace Aluminium variant, smiling and looking at the side
  • AS Monaco player kicking a ball and Boeosund A5 Centennial variant on the field, in the background

With a century of history, AS Monaco and Bang & Olufsen share a strong heritage and a passion for excellence.

AS Monaco player Paul Pogba wearing Beo Grace Aluminium variant with charismatic facial expression

Take Risks. Rise to the occasion. Do it on Repeat.

Bringing the “Sound of Monaco” to life among the lovers of the Club and the Principality all over the world.

Beoplay H100 Centennial variant with its pouch case and Beosound A5 Centennial variant on the football field

The stadium experience

If you step through the doors of Louis II stadium, you will be greeted with our Bang & Olufsen branding around the pitch’s perimeter. Before the games, the players are immersed in their favourite playlists via our signature audio. Unique AS Monaco edition A9 speakers are showcased in the Salon Honneur at all home games. And there is much more to come.

Featured products

AS Monaco player Eric Dier wearing Beo Grace and spinning a football ball on his hand
Beo Grace in Natural Aluminium

Beo Grace

CHF 1’200
B&O 100 years emblem

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