BEHIND THE DESIGNS
The Bang & Olufsen Factory Tour
Step into Struer and explore the world behind our creations. With our new Bang & Olufsen Factory Tour, we invite you to experience the place where our story began, and where every product still takes shape today. This immersive journey offers exclusive access to our factory. Witness craftsmanship in action, discover our heritage, and immerse yourself in the unique atmosphere that defines Bang & Olufsen.
From the first spark of an idea to the final detail, experience the artistry and innovation that sets us apart.
Inside the experience
During your Bang & Olufsen Factory Tour, you will explore our design philosophy, meet the acoustician behind our beautiful sound, and witness the craftsmanship of our aluminium experts. Step inside BeoHome, a space created to showcase the magic of Bang & Olufsen in a real home setting. Browse our product and merchandise store and find a memory to bring home. Finish your journey with a walk through our rich 100-year history and a special dinner, to round up an unforgettable day.
The Factory Tour package
For the full factory tour experience, we have created a complete tour package that includes a two-night stay with breakfast at our preferred hotel. The package also features an informal dinner upon arrival, the guided visit to our headquarters the following day, and an exclusive dinner to conclude the programme. For your convenience, transfers between Billund Airport, the hotel, and the factory are included in the package.
Please note: the tour fee does not cover flights to or from Denmark, and a minimum of five participants is required for the tour to take place.
Price for the tour package: 1350€ per person.
The Factory Tour day ticket
For those who would prefer a single-day tour programme at Bang & Olufsen headquarters, we also offer a day ticket. The tour takes place between 9.30am and 3.30pm. The day ticket price includes catering throughout the day.
Please note: the day ticket does not include any transport or accommodation, only a tour of Bang & Olufsen headquarters.
Price for a day ticket: 200€ per person
Bespoke tours
For a bespoke visit, including tailored experiences or local leisure activities, please reach out to us via the “book your experience” button. We would be happy to try and facilitate your requests.
Frequently asked questions (FAQ)
Visit us at the factory
Get in touch with our dedicated team to reserve your place and embark on a journey into the heart of our brand. Select your tour and experience our world up close.
Available dates:
May 7 / June 18 - fully booked / August 20 - fully booked / August 27 / September 1 / September 8 / October 22 / November 18 / December 8
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