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Part of Beosound Premiere soundbar being shown as someone's hand with white gloves opens the red curtain

Beosound Premiere

A first-of-its-kind form: bold, sculptural, unapologetic. More than a soundbar, it’s a statement.

Decorated Christmas tree with wrapped B&O gifts underneath.

Worth the wait

Get ready for gifting season.

Person relaxing on an arm chair, reading a book with Beosound A5 next to them standing on a side table. Room is decorated wtith paintings and books.

The Centennial Collection

100 years of Bang & Olufsen. Three special editions.

Side face of a woman smiling who's wearing Beo Grace and feeling the music

Beo Grace

100 years of craft. One future icon.

Bestsellers

Person sorting out colour samples

You dream it. We craft it.

Choose from over 500,000 possible combinations of colour, material and finish.

From 1925, into the future

Since 1925, our iconic audio and home entertainment products have defined entire decades. And we’re nowhere near finished.

Explore our history

The sound of ambience