Love on repeat
This is how we Relove
Design excellence stands the test of time. That principle has guided us for over 100 years – from the forms we create, to the materials we choose, to the meticulous ways each design comes together. Our products are made to last. And they do. Now, we’re giving Bang & Olufsen originals a second life.
Introducing Reloved: your chance to own an original piece of Bang & Olufsen history. Every piece we collect is meticulously inspected and refurbished by our experts, ready to be passed on to you and loved again. On repeat.
Generation after generation.
The steps, explained
Step 01:
The trade-in
It starts with an exchange. A treasured piece is brought to our store, where our experts take it into trusted hands. While we welcome every item, acceptance is based on individual assessment.
Step 02:
Time to inspect
The journey begins with a meticulous inspection. Our experts verify its authenticity and decide exactly what’s needed to bring it back to its best.
Step 03:
Repaired and restored
The piece is expertly restored to full functionality, ready for a new chapter.
Step 04:
Certified sound
Next, we confirm that the piece is a certified pre-owned Bang & Olufsen original. It’s then sealed with a warranty and relisted on our website.
Step 05:
Ready to love again
Finally, the Reloved piece finds its new home. It doesn’t just change hands. It plays on – note by note, memory by memory, from one generation to the next.
Discover Reloved certified products
Product condition grading
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Loved. Then Reloved.
Good craft lasts by nature – when you manufacture something well, you make it worth keeping.
In a world that moves fast, and discards even faster, the Reloved programme continues Bang & Olufsen’s commitment to honour what already exists, to keep iconic design in motion. Not just preserved but restored to play for years to come.
The purpose? To prioritise circularity. To restore with intention. To carry our legacy of craft into the future.
Frequently asked questions (FAQ)
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