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Love on repeat

This is how we Relove

Design excellence stands the test of time. That principle has guided us for over 100 years – from the forms we create, to the materials we choose, to the meticulous ways each design comes together. Our products are made to last. And they do. Now, we’re giving Bang & Olufsen originals a second life.

Illustration of two people sitting on a couch, one holding a red Bang & Olufsen speaker.

Introducing Reloved: your chance to own an original piece of Bang & Olufsen history. Every piece we collect is meticulously inspected and refurbished by our experts, ready to be passed on to you and loved again. On repeat.

Generation after generation.

The steps, explained

Reloved - This is how we Relove - Grading - Rich Media - Step 1 - Image

Step 01:

The trade-in

It starts with an exchange. A treasured piece is brought to our store, where our experts take it into trusted hands. While we welcome every item, acceptance is based on individual assessment.

Reloved - This is how we Relove - Grade-  Rich Media - Step 02 - image

Step 02:

Time to inspect

The journey begins with a meticulous inspection. Our experts verify its authenticity and decide exactly what’s needed to bring it back to its best.

Reloved - This is how we Relove - Grade-  Rich Media - Step 03 - image

Step 03:

Repaired and restored

The piece is expertly restored to full functionality, ready for a new chapter.

This is how we relove - step 4 - Certification

Step 04:

Certified sound

Next, we confirm that the piece is a certified pre-owned Bang & Olufsen original. It’s then sealed with a warranty and relisted on our website.

Reloved Product Grading - Step 5 - New Home

Step 05:

Ready to love again

Finally, the Reloved piece finds its new home. It doesn’t just change hands. It plays on – note by note, memory by memory, from one generation to the next.

Discover Reloved certified products

Product condition grading

How we grade Reloved products

Next Reloved drop in...

27days
03hours
15MIN
42SEC
Reloved Hero Image

Loved. Then Reloved.

Good craft lasts by nature – when you manufacture something well, you make it worth keeping.

In a world that moves fast, and discards even faster, the Reloved programme continues Bang & Olufsen’s commitment to honour what already exists, to keep iconic design in motion. Not just preserved but restored to play for years to come.

The purpose? To prioritise circularity. To restore with intention. To carry our legacy of craft into the future.

Frequently asked questions (FAQ)

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