ENTERING THE METAVERSE Leading Web3 artists join our first NFT collection
Bang & Olufsen unveils the DNA Collection: featuring 1925 unique NFTs that unite design, art, and audio.
Digital meets physical: An exclusive access to a limited series of works by prominent Web3 artists, using the newest generation of our iconic speaker as their canvas.
Holders of the DNA Collection can gain exclusive access to a Beoplay A9 DNA edition with cover artwork made by collaborating artists, with the option of engraving a custom wallet address or ENS domain.
The A9 doesn’t look like any other speaker. That’s the point. We understand that the days of hiding your stereo are over. We designed Beosound A9 like a beautiful piece of furniture — with carefully selected materials and uncompromising attention to detail. The result is an iconic piece of music design you can put on display anywhere. A speaker, you as a holder, now get to have personalized with Web3 art and engravement at a complimentary price.
Discover the exclusive art
3D VIRTUAL MODEL CREATOR Shavonne Wong
A 3D Virtual Model Creator and Artist in the NFT space, Shavonne Wong’s award-winning fashion photography is blended with video in a pioneering style, creating lifelike virtual models for the metaverse. She is a founder of NFT Asia and was listed in Forbes 30 under 30 Asia list for 2020.
DEVELOPING NEW GENRES THROUGH DATA: Thomas Lin Pedersen
A former computational biologist, digital artist, Thomas Lin Pedersen examines the role that data plays in modern life, utilising the tools he has developed for data research and graphic rendering to produce generative art that explores the beauty of dynamic systems.
EMPOWERING THE DIGITAL ART’S NEXT GEN: Hackatao
Hackatao (2007) are among the pioneers of the Crypto Art movement, having minted their first artwork on the blockchain in 2018. Their work references historical and pop cultural phenomena in their signature flat style and investigates social, political and environmental issues and debates.
Our first step
This is our first step into the Metaverse and we’re confident that we’ve got a place here. Time and time again, we’ve built products that no one else dared imagine, many of which have gone on to become design classics and collectors’ items. Now we’re building our first NFT collection on that very same foundation that made us one of a kind in the first place.
Discover the artists and musicians
We're grateful to be in the company of outstanding artists and musicians as we join the vibrant creator culture and economy in Web3. We believe that NFTs will become the bond between artists, creative brands and their communities in the coming years, and we are excited to start this journey now.
3D virtual model creator
Shavonne Wong
A 3D Virtual Model Creator and Artist in the NFT space, Shavonne Wong’s award-winning fashion photography is blended with video in a pioneering style, creating lifelike virtual models for the metaverse. She is a founder of NFT Asia and was listed in Forbes 30 under 30 Asia list for 2020.
Developing new genres through data
Thomas Lin Pedersen
A former computational biologist, digital artist, Thomas Lin Pedersen examines the role that data plays in modern life, utilising the tools he has developed for data research and graphic rendering to produce generative art that explores the beauty of dynamic systems.
Empowering the digital art’s next gen
Hackatao
Hackatao (2007) are among the pioneers of the Crypto Art movement, having minted their first artwork on the blockchain in 2018. Their work references historical and pop cultural phenomena in their signature flat style and investigates social, political and environmental issues and debates.
Gramatik & Luxas
Gramatik & Luxas are Electronic Music producers, composers and Music NFT pioneers hailing from the coast of Slovenia.
RAC
RAC (André Allen Anjos) is a Grammy-winning recording artist and producer based in Portland, OR. Due in part to his pioneering work with his own $RAC token, RAC has been recognized as a thought leader in the Web3 space by Forbes, Billboard, and Rolling Stone.
Bang & Olufsen Design Team
Bang & Olufsen has been designing the future since 1925. Ever since the beginning, entrepreneurial imagination has been at the heart and centre of Bang & Olufsen – a never-ending will to create only the best, through constantly learning and growing.
Bang & Olufsen’s Design Team was formed based on this legacy, to create the next generation of design icons. We are a professional family of 15 nationalities, sharing a culture of curiosity, care and commitment to excellence. We bring our personalities together to design and craft unconventional and delightful experiences for the future.
JOIN THE COMMUNITY ON DISCORD