Responsibility
Privacy
Tuned in to your Privacy
At Bang & Olufsen, we consider personal data protection essential to how we build and maintain trust with our clients, employees, and partners. We are committed to handling your data with care, transparency, and responsibility, because your trust is at the heart of everything we do.
Privacy
At Bang & Olufsen, privacy is a core element of trust. We embed data protection principles into our product development, digital services, and business operations. All client-facing activities are reviewed by a dedicated Privacy Team to ensure compliance with global regulations, including the EU General Data Protection Regulation (GDPR). We maintain clear privacy notices, enable user control over personal data , and ensure that requests for access or deletion are handled within regulatory time frames. Our approach is proactive, with privacy impact assessments and data minimisation practices integrated into our digital governance framework.
Read more in our Privacy Policy as part of our Business Conduct and Ethics Policy.
Data Ethics
Our Data Ethics Policy outlines how we work with data and the principles we adhere to, such as we work to avoid biased algorithms and that we do not sell data to third parties.
In addition to our Policy, we consider the 10 central societal values and principles in all relevant projects as recommended by the Danish Data Ethics Council. The 10 central societal values and principles are: welfare, dignity, privacy, equality, self-determination, fundamental freedoms, accountability, rule of law, transparency and security.
Read more in our Data Ethics Policy as part of our Business Conduct and Ethics Policy.
Artificial Intelligence & Digital Governance
As we integrate AI into our products and services, we are committed to ensuring its responsible and transparent use. Our AI governance framework includes principles of privacy-by-design, explainability, and human oversight. AI systems undergo risk assessments and are developed in alignment with our broader digital responsibility strategy. We are also exploring the use of AI in ways that enhance user experience while safeguarding against unintended consequences, ensuring that innovation is always balanced with accountability.
Contact
Nicolai Ellehuus Global Director of Corporate Responsibility sustainability@bang-olufsen.dk