For 100 years. And counting.

Bang & Olufsen is from Struer, Denmark. Founded in 1925 by Peter Bang and Svend Olufsen, we still call Struer our home and where sound and design come alive.

Bang & Olufsen was founded in 1925. Picture rural Denmark. Two visionary engineers - Peter Bang and Svend Olufsen - set out to shape the future of sound, turning a farmhouse attic into a cradle of acoustic innovation.

Bang & Olufsen positions its brand within the luxury space through iconic Danish design, beautiful sound, and uncompromising craftsmanship. Created for those who seek the extraordinary, our products are defined by exclusive materials, timeless design, and experiences that go beyond audio.

Bang & Olufsen is a Danish audio and electronics brand defined by the pursuit of exceptional sound and considered design. Every product is engineered for acoustic precision and crafted from premium materials like anodized aluminum, wood, and leather — earning a place in design collections alongside the world's most celebrated objects.

We believe they are - and generations of loyal customers have come to the same conclusion. Bang & Olufsen products are worth it for those who value premium audio, refined craftsmanship, and design that stands apart. Every detail — the acoustic engineering in our luxury speakers and high-end headphones, the exclusive materials, the precision of each finish — reflects a standard few brands match. Our pieces are celebrated enough to feature in design museums, a testament to the care placed in every product. Exceptional sound and considered design, together in every piece.

Our sound is crafted so you hear music exactly as the artist intended, every shimmering harmony, every subtle nuance, no artificial colouring. We immerse you in enveloping detail, placing you right at the heart of the moment. This is more than listening. This is feeling sound, beautifully.

Peter Bang and Svend Olufsen had a shared dream; to make radios and become independent. Backed by family investments and a borrowed attic at the Olufsen family residence, Quistrup in Struer, they founded the Bang & Olufsen on 17 November 1925. Their fathers were the first major shareholders, and the families owned all shares until 1977 when Bang & Olufsen was listed on the Copenhagen Stock Exchange. Bang & Olufsen remains listed today, the with ownership spread across institutional and retail investors, which span internationally. All investor and stakeholder information is available on Bang & Olufsen’s investor website.