bang & olufsen x ader error pop-up event

“Rhythm of Blue”

A five-day pop-up exhibition at BEIZIK Studio in Seongsu-dong, the most vibrant area of the South Korean capital Seoul. It showcases Bang & Olufsen's collaborative collection with ADER ERROR as well as the immersive sound of the Beosound A1.

Adererror - Pop-up Event in Seoul outside view of the location

The pop-up exhibition

The special exhibition space was created in collaboration with Berlin-based installation artist Nils Völker. Starting with a creative sound experience, the space includes installations and kinetic art, breaking the boundaries between fashion, sound, tech and art.

Expanding on several floors, the installations invite visitors experience the essence of sound in transformative formats. In the first piece visitors contribute with their own sounds, evolving into a unique auditory experience enabled by our signature aluminium. This aluminium acts as the petals of the "Flower Speaker Object" as well, exemplifying the merging of brand philosophies.

In the basement, visitors wander through a sound room for a unique surround sound adventure created in collaboration with sound director Joon Kwak, where everyone can manipulate the speed, movement and density of the sound from a tablet and listen to the exceptional acoustics of the Beosound A1 ADER ERROR Limited Edition.