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Magnifying the sound of Monaco

Bang & Olufsen and AS Monaco

Bang & Olufsen is delighted to announce a new partnership as the Premium Partner of AS Monaco to celebrate our shared vision to bring the lifestyle, the sound of the crowd and the sound of excitement to audiences everywhere through immersive experiences both on and off the pitch.

Image of Folarin Balogun with Beosound A5 on his shoulder

The iconic Bang & Olufsen branding now graces the back of the classically red and white jersey of AS Monaco. This everlasting attire was originally envisioned by the illustrious Princess Grace of Monaco back in the 1960s.

Take Risks. Rise to the occasion. Do it on Repeat.

  • Image of Takumi Minamino wearing Beoplay H95
  • A pair of Beoplay H95 on a ball
  • Image of Folarin Balogun with Beoplay H95 on
  • Image of Denis Zakaria with Beosound A5 on his shoulder
  • Image of Aleksandr Golovin with Beosound A5 on his shoulder
  • Image of Denis Zakaria wearing Beoplay H95
AS Monaco stadium at sunset

The stadium experience

If you step through the doors of Louis II stadium, you will be greeted with our Bang & Olufsen branding around the pitch’s perimeter. Before the games, the players will immersed in their favourite playlists via our signature audio. And there is much more to come.

"We are pleased that Bang & Olufsen is joining the family of AS Monaco partners. Through its excellence and sense of innovation, Bang & Olufsen has never stopped reinventing codes since its creation in 1925. We are perfectly in tune with this quest for performance and the desire to push the boundaries of audio technology. We are looking forward to this collaboration, which we are convinced will be a great success for both of us!"

Thibaut Chatelard

AS Monaco Chief Marketing and Revenue Officer