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Immersive experiences for Formula 1 fans

Bang & Olufsen and Scuderia Ferrari HP

F1 race car from Ferrari with the B&O logo on

Racing ahead.

After an electrifying Formula 1 season, we are thrilled to continue our partnership with Scuderia Ferrari. Together, we will keep pushing the boundaries of immersive sound—both trackside and in Bang & Olufsen stores worldwide. This collaboration is a natural fusion of two icons, united by a passion for performance, innovation, and the relentless pursuit of excellence. Beyond Formula 1, our partnership extends across Ferrari’s world, bringing brand enthusiasts even closer through exclusive special edition products that blend cutting-edge sound with iconic design.

F1 Ferrari driver wearing the Beoplay H100 in Hourglass Sand

See the race. Hear the race. Feel the race.

  • Charles wearing the Beoplay Eleven
  • Tattooed hands holding the Beoplay Eleven

“With an excellent partner like Bang & Olufsen, we can continue to offer our guests at the Grands Prix a first-rate immersive experience. Like us, Bang & Olufsen believes in constant technological research, a passion for beautiful things and a continuous drive to innovate. I am confident that, in the coming years, we will make the most of the renewal of our partnership by creating opportunities that will benefit both companies.” 

Lorenzo Giorgetti

Scuderia Ferrari HP - Chief Revenue Officer

The back of the F1 Ferrari

Fuel Magical Moments

CEO of Bang & Olufsen, Kristian Teär, is excited about what the 2025/2026 season will bring:

“We have been delighted with our partnership so far and hope to elevate it even more this coming season. Like Ferrari, we have a proud history of world-class performance, innovation and exceptional craftsmanship. In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver, and I'm pleased we can continue working together to create even more magical moments”.

Charles Leclerc wearing the Beoplay H200

B&O and Scuderia Ferrari

The raw emotion. The vibration in your chest. The cheers of the Tifosi. See it. Hear it. Feel it. As thunderously as if you were there. Follow the season with us.

F1 driver wearing the Beoplay Eleven