Bang & Olufsen and Scuderia Ferrari
Partnering to create immersive Formula 1 moments.
Bang & Olufsen and Scuderia Ferrari Fuel Magical Moments
We are proud to announce a new partnership with Scuderia Ferrari for the 2023 racing season.
In addition to Bang & Olufsen’s logo featuring on the cars driven by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work closely to create best-in-class Formula 1 fan experiences. These will take place at Scuderia Ferrari’s facilities trackside at the Formula 1 Grand Prix races as well as globally across Bang & Olufsen branded stores.
“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries through constant research into materials and style. The two companies have a lot in common.”
Benedetto Vigna
Ferrari CEO
Fuel Magical Moments
This partnership with Scuderia Ferrari marks another important milestone for us and our ambition to deliver magical moments to customers worldwide.
“Together with Scuderia Ferrari, we are looking forward to creating moments that pushes boundaries and stir emotions that transcend the track, the road or the front row of a music concert – in a way that nobody else can”, says Bang & Olufsen CMO Kamel Ouadi.
Stay tuned
Over the forthcoming F1 season, we’ll be following the Scuderia Ferrari team and capturing those extraordinary experiences together. Sign up to our newsletter and follow us on Instagram to see exclusive behind-the-scenes content #SpeedSoundSenses.
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