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Bang & Olufsen and Fragment

For those who know

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Struck by sound

Some things need no introduction. This is Bang & Olufsen and Fragment.

Fragment’s founder Hiroshi Fujiwara came to this partnership as an admirer first. Thirty-five years of listening with Bang & Olufsen influences every detail of these limited editions.

Listen, the Fragment way.

Beoplay H100 Fragment Edition

… As you’ve never seen it before. High-gloss, black anodised surfaces serve as an impactful backdrop for contrasting white logos. Black leather wraps around the headband and cushions, a perfect accompaniment for this all-monochrome edition.

Hiroshi Fujiwara posing in front the Beosound shape in collaboration with Fragment

Beosound Shape Fragment Configuration

After seeing Beosound Shape at our headquarters in Struer, Fujiwara went back to his hotel room and sketched out the speakers in this unique “flower” configuration. Naturally, it’s been given the Fragment treatment, expressed here with monochrome fabric covers.

Beosound A1 Fragment Edition

The epitome of essential listening, this limited edition features a high-gloss anodisation that reflects light beautifully. The finishing touch: Fragment’sinsignia, the double lightning bolt, strikes the top of the speaker. The ultimate stamp of approval from founder and long-time Bang & Olufsen admirer, Hiroshi Fujiwara.

Beosystem 9000c in collaboration with Fragment infront white backdrop with focus on details

Beosystem 9000c Fragment Edition

“I found the mechanism fascinating. The CDs are automatically swapped, and after playback, the disc returns to its original position. It’s the kind of idea no one else would think of.” – Hiroshi Fujiwara on Beosound 9000c. Now, the iconic CD player and accompanying Beolab 28s have been reimagined by Fragment, with black anodised surfaces and exclusive logo details.

*Limited edition, exclusively available in Japan as a made-to-order setup.

Original recognises original

Fragment is a visionary imprint founded in 2004 by “the godfather of streetwear”, Hiroshi Fujiwara. More than just a label, Fragment functions as a collaborative design studio that spans fashion, music, technology, and pop culture. Rooted in Fujiwara’s deep engagemet with global subcultures, Fragment embodies his philosophy of using collaboration as creative disruption.

Hiroshi Fujiwara posing on a photoshoot set of Fragment and Bang & Olufsen collaboration

For the collector

They say lightning never strikes twice. So, consider this your opportunity to own one of these rare editions, available for a limited time only.

Japan Campaign - Fragment pop-up event - ogp

Bang & Olufsen x Fragment: Exclusive Pre-Launch at The Stage, Isetan Shinjuku

To commemorate the collaboration between Bang & Olufsen and fragment, we will be hosting a pop-up event at Isetan Shinjuku ahead of any other location worldwide.

The pop-up space was designed by the architectural firm DAIKEI MILLS. Under the theme of “Functional Expansion,” the space utilizes “extension cords” as a material to create an environment that combines the minimalist beauty and functionality of industrial products with a certain ruggedness. Turning the requirement for power sources in the spatial layout to our advantage, we deliberately expose what is typically hidden and “extend” it to gently partition the space, creating an environment where visitors can engage with the products.

We invite you to enjoy the space as well as experience the Bang & Olufsen × Fragment products.

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