Beoplay H100
Ultimate over-ear headphones
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€1,499
The Medea sisters and Beoplay H100
My day in music
Introducing: the Medea Sisters
For Giulia and Camilla, music serves as the soundtrack to fashion, accompanying them getting ready, travelling on the go or working in their studio.
Twins Giulia and Camilla Venturini are the Founders and Creative Directors of the “it” brand Medea, best known for their cult classic leather handbags and playful accessories. Wearing Bang & Olufsen’s latest Beoplay H100 headphones, they take us through their day in music.
In Milan
Join Giulia and Camilla’s daily routine
“I spent many years in New York,” says Camilla, “the cultures I encountered in the city have influenced my personal style”. Similarly, Giulia’s style reflects her time spent across different European countries. “Now that we have both returned to Milan, we are inevitably influenced to some extent by the surroundings of the city, but we still strive to preserve our unique experiences and influences.”
Music as inspiration
While at the studio, Giulia and Camilla take turns choosing what music to play. “Our music choice evolves throughout the day. Music not only helps us get into the workflow, but also sets the mood for the day ahead,” they state. The music the sisters play at the studio usually fluctuates between classic albums from the 1960s or 70s, rap music, and playlists from the Medea Music Series.
“We love colour, and we surround ourselves with strong colours. We believe in its effect on people's daily lives.”
Giulia
Music and Community
Their curated playlist series solidifies the intersection between music and community, two forces Giulia and Camilla consider fundamental both in their creative process as well as in their daily lives. “We find inspiration within our community by engaging in dialogue with musicians and artists, visiting them in the studio while they record music or make art”, the sisters say. Moreover, their creations are often influenced by the personal style of musicians.
“The Medea Music Series is a curated playlist series we initiated in 2020 during the pandemic. Music came as a natural means to connect with our community during a time when we were all confined.”
Camilla
Quality over quantity
In a world dictated by fast-moving trends, Giulia and Camilla still believe in quality over quantity. We try to create accessories that are not bound by seasonal trends, particularly when it comes to leather bags”, they explain. “For us, Bang & Olufsen represents very iconic, timeless objects with high-quality craftsmanship and sound, and their choice of materials, such as the soft leather in the Beoplay H100 headphones, reflects the values we share,” they state.
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